HIGHTSTOWN, N.J. — ECN and IVD executives took a handful of adult industry professionals, put them together in a bowling alley, and managed to raise over $10,000 for breast cancer research.
What began as some friendly wagering has now spurred an outpouring of generous donations from the industry, both from companies and individuals. Remarkably, the contributions continue to roll in, and IVD/ECN organizers are thrilled with the response.
“Words can’t express how touched I am by the generosity we’re seeing,” said IVD’s Frank Kay. “This is a cause that is very important to me, and I’m blown away by the response. The people in this industry are so caring and so willing to join our efforts, and I can’t thank them enough — it brings a tear to my eye.”
The effort started following an event that kicked off IVD and ECN’s 27th annual N.J. Warehouse Show, when an impromptu trip to a local alley had more than 25 industry professionals bowling for dollars.
Several companies had representatives at the initial event, including Cal Exotics, Pipedream Products, The Screaming O, Kama Sutra, Wet, Evolution Distribution, Empowered Products, Hustler Toys, Pure Play Media, Pjur, Tantus, Kheper Games, Doc Johnson, System Jo, Evolved, Topco, Sportsheets, Spartacus, Rocksoff and Nasstoys.
As word of the fundraising efforts spreads, new contributors are expressing interest in donating. Serving as a central collection point, the distributor asks interested donators to contact them directly at 1.800.999.2483, ext. 1240.