Marketers at London Olympics Risk Stiff Fines, Sentences for Nudity

LONDON — Companies gearing up for rounds of guerilla marketing by hiring flesh-baring streakers to advertise their products at the 2012 Summer Olympics will face huge fines and even jail.

The U.K. Department for Culture, Media and Sport, or DCMS, is outlawing "advertising on the human body," a common sight at most porn events, including industry conventions and video rollout parties, and a not-so-common sight at sporting events on both sides of the Atlantic.

Streakers caught at the Olympics — in and around the events — face fines of £20,000, or about $30,000, and criminal prosecution.

And, according to the DCMS, perpetrators will be presumed guilty unless they can prove their innocence.  

The move to create an Olympics "clean venue" policy, a DCMS source told the London Evening Standard, is to protect the investment of paying sponsorships.

There are plenty of examples of guerilla marketers employing streaking at top sporting events, including a 2002 New Zealand rugby tournament that was halted by a streaker wearing nothing but the Vodafone brand painted on his body. At a 1997 golf tourney, a naked woman in tiger stripes ran across the green to support Tiger Woods.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Time Drops New Installmet of 'MILF Overload'

Adult Time has released the latest installment of director Jim Powers' series "MILF Overload."

Coco Bae Fronts Latest From Reality Kings

Coco Bae stars with Jordi El Nino Polla in the latest release from Reality Kings.

Eve Sweet Stars in Latest From Blacked Raw

Vixen Angel Eve Sweet stars with Vixen Media Group (VMG) exclusive Jason Luv in the latest release from studio imprint Blacked Raw.

Brazzers Drops Season Finale of 'MILF Quest'

Brazzers has released the final episode of the first season of "MILF Quest," hosted by Cherie DeVille.

Beca Barbie Makes Her Hookup Hotshot Debut

Beca Barbie has made her debut for Hookup Hotshot alongside Nade Nasty.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Valerica Steele Headlines Jonni Darkko's 'DVP Sluts'

Valerica Steele toplines director Jonni Darkko’s “DVP Sluts,” from Evil Angel.

Michael Ninn Returns With 'Catherine' Sequel Made Entirely by AI

Veteran filmmaker Michael Ninn, though retired from the adult business for the past 10 years, recently unveiled a new episodic project titled "Catherine II: The Series," which serves as a sequel to his 2005 adult film "Catherine."

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Show More