xbiz world
xbiz premiere

EdenFantasys Announces Split From Liberator

ATLANTA — Eight months after their merger, Liberator, Inc. has announced the sale of Web Merchants Inc., the owner of online adult retailer EdenFantasys.com.

Web Merchants was sold to EdenFantasys.com President Fred Petrenko. The sale includes a payment of $700,000 in exchange for full control of the shares of Web Merchants, and 24.5 million shares of Liberator common stock. Web Merchants was initially acquired for $100,000 and 28.4 million shares.

In a statement released by Liberator, Louis Friedman, president and CEO of Liberator.com stated, "Although we are parting company, we remain on good terms with the management of Web Merchants and we expect to continue to be long-term trading partners."

EdenFantasys.com will continue to operate as normal, the company said.

 This year, the online retailer won Outstanding Online Retailer and Online Adult Retailer from AVN and StorErotica, respectively.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Rose Announces Ownership of Trademarks for Signature Pleasure Products

Pleasure brand The Male Rose announced that it has secured ownership of the registered trademarks for its signature products, including its namesake vibrator as well as the Gawk Gawk 3000.

UK Parliamentary Group Calls for Outlawing Cam Platforms

The U.K. Parliament’s All-Party Parliamentary Group (APPG) on Commercial Sexual Exploitation has published a report in which it calls for banning adult livestreaming platforms.

Orion Debuts 4 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced four new burgundy-colored styles from its Noir Handmade collection.

Dame Launches Crowdfunding Campaign for 'Hup' Vibrating Pillow

Dame has launched a crowdfunding campaign for Hup, its rideable, vibrating pillow, on Kickstarter.

Ofcom Escalates Sun Social, Superb Convert Investigations

U.K. media regulator Ofcom has ramped up its ongoing Online Safety Act (OSA) compliance investigations into PlayVids/PeekVids operator Sun Social Media and PimpBunny operator Superb Convert.

Centrobill Rolls Out Apple Pay, Google Pay Options

Centrobill has added Apple Pay and Google Pay options for merchants.

Male Power Debuts 'Peacocking' Collection

Male Power has introduced its new Peacocking collection of men's underwear.

A Look at the Trends Shaping Male Pleasure and Wellness

The male pleasure category was once defined by familiar products: non-powered sleeves and strokers, manual penis pumps, rings and a relatively small selection of prostate toys. Today, manufacturers draw inspiration from consumer electronics, sexual wellness, gaming, streaming content and app-driven interaction, while still relying on one of the category's oldest staples: the basic stroker.

Judge Preliminarily Approves Pornhub Class Action Settlement

A U.S. District Court judge on Monday granted preliminary approval to a settlement between Aylo and the plaintiffs in two class-action lawsuits over allegations that former Pornhub parent company MindGeek knowingly allowed and profited from CSAM on its sites.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Show More