Pleasure Lets Viewers Go Straight to the Good Stuff

TRENTON, N.J. — Pleasure Productions, which recently announced it once again is making original movies in addition to distributing other studios, is adding several new features to all future DVD releases that are designed to build customer loyalty by enhancing the viewing experience.

Whereas most fans have to fast forward through much of a scene to find their favorite parts, Pleasure’s new “Pick Your Pleasure” feature lets fans instantly jump to the specific type of content they like most. For example, menu items might include “Blowjobs,” “Doggie Style” or “Reverse Cowgirl.”

In essence, this feature lets the viewer create his or her own niche-specific DVD because scenes are broken down and presented according to content, according to Pleasure Productions’ Joel Weiner.

“If someone wants to watch oral, they don’t want to have to fast forward through a bunch of dialog or other positions to find it. With this feature, they just push a button and they’re there,” he said, adding that each scene is segmented a number of ways, so that each position and permutation can be instantly accessed from the start menu.

The second new feature, “Pop Shot on Demand,” lets viewers cut straight to the money shots of each scene, typically the most popular part of any adult movie, according to Weiner.

“Many companies aren’t taking full advantage of all the data you can put on a disc,” Weiner said. “Every once in a while, someone has to look at the way we’re doing things and ask how we can improve it. At Pleasure, we’re continually looking to upgrade the product and make it the best it can be.”

Weiner said the “Pick Your Pleasure” and “Pop Shot on Demand” features are being added to all new releases from the company, including those from the Simon Wolf Bold line, which it acquired in March.

The company is calling out the new features on its box covers to help promote sales to its retail audience.

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