The innovative marketing program calls for the independent company to offer marketing support to nationwide retailers. This support comes in the way of a company representative who has been traveling around the country visiting retailers and addressing their specific wants and needs. Currently, the company is assisting retailers with in-store merchandising items such as shelf talkers, mobiles, posters, window decals and freestanding point-of-purchase displays.
"The response has been overwhelmingly positive," Greg Alves, president of Zero Tolerance Entertainment, said. "The retailers really appreciate that we care and are trying to help them sell more product. We're actually out there listening to them and addressing each individual store's specific needs. They are also very pleased that the program doesn't involve any work or effort on their part. We’ll help organize the shelves, hang the mobiles and assemble the POP displays."
Retailers also appear to have welcomed the Adult M-2-M Program with open arms. "We couldn't be happier with the response we are getting from the POP displays and merchandising materials," Debi Y. of Adult Mart, one of the nation’s largest adult retail chains, said. "Free posters, shelf talkers, mobiles and displays, plus a ZT representative to set it all up and do all the work? It doesn't get any easier than this. This program is unrivaled by any other merchandising program in the adult industry. Our customers are drawn to the displays and as a result, our sales have increased in every store. We have worked closely with Zero Tolerance to make this program a success and look forward to what they will come up with next."
For additional information on the Adult M-2-M Program, contact Greg at (866) 438-9376 or info@ztvideo.com.
