MIAMI BEACH, Fla. — Pjur Group USA has announced that it is the presenting sponsor for season two of Dominic Ford’s “So You Think You Can Fuck” online reality show.
The company said that as a result of last year's positive response as general sponsor it has increased its exposure on the show.
“Last year, we recorded our highest month in Internet traffic while Season 1 of the show was running. The show was a huge success, received major publicity, and increased awareness of our product. This year we wanted to do more with the show,” said Joe Powell, Pjur's director of marketing.
In this season's show, six contestants will compete over the course of nine weeks in group challenges and sex scenes. The winner (voted on by Internet viewers) will be crowned “America’s Favorite Porn Star” and will win prizes, including an international media blitz.
This year’s winner will also be named the Pjur Man Spokesman for 2011, featured in ad campaigns by Pjur and will be seen at live events promoting the Pjur Man product line, the company’s exclusive male line.
“Without spoiling the surprises too much, the contestants will be competing over the course of two episodes to win the pjur Man challenge, which will consist of a sexy photoshoot and a 20-second commercial. The winner of the challenge will get 1000 extra votes in the finale. Winning this challenge could easily help the contestant win in the finale, and become the Pjur Man Spokesman,” said Dominic Ford, the show’s creator and producer.
Ford added, “Pjur has been with DominicFord.com since the very beginning of our site. We are humbled and exited to be able to work with them so closely as part of this show, and to offer our winning contestant a prize that will live on well after Season 2 ends.”
Season two begins Sept. 15 at SoYouThinkYouCanFuck.net.
The Pjur Man commercials will be viewable in their entirety at PjurMan.com once their episodes air on SoYouThinkYouCanFuck.net.
For more information on the show contact dominic@dominicford.com or j.powell@pjurgroupusa.com.
