Report: Only One-Third of Mobile Consumers Use Smartphones

RESTON, Va. — Despite the country’s smartphone mania, only about one third of U.S. consumers over the age of 13 actually use the devices.

According to a comScore report, figures from the last quarter of this year show that 234 million consumers user mobile phones and about 35 percent, or 82.2 million, have a smartphone while the remaining segment of the market use feature phones.

The report also pointed out that most of the feature phone users do not use very sophisticated models.

Although 70 percent send SMS messages, other data services such as web browsing only account for about 40 percent of the users.

Less than a third use their mobile phones for social networking and games and only 20 percent listen to music.

But the research company noted that despite the weak stats, the numbers are going up.

As far as mobile operating systems are concerned, the study found that Android leads as a the smartphone platform of choice with a 41.8 percent penetration, indicating a 5.4 percent rise since the last quarter.

Apple didn’t grow as much, but held onto its second place spot with a 27 percent share that reflects about a 1 percent growth.

Research in Motion (RIM), Windows Phone 7 and Symbian all lost share with RIM seeing the biggest drop.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

California, Florida Reps File Latest Bill to Repeal Section 230

Two members of Congress on Thursday introduced new legislation to repeal Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Admaze Introduces Flat-Rate Media Buying for Publishers, Advertisers

Adult ad network and agency Admaze has introduced a flat-rate media buying model for publishers and advertisers.

Centro Launches Lifetime Revenue Share Affiliate Program 'CentroPulse'

Centro has launched CentroPulse, its new lifetime revenue share affiliate program for performance marketers, adult traffic affiliates, established webmasters, and sub-affiliate network operators.

Fanstage Launches Telegram Sales Solution

Fanstage has launched its new platform, allowing creators to sell PPV content directly from their Telegram DMs.

Second Bill Proposed to Shield US Sites From 'Foreign Censorship'

For the second time in recent weeks, a Republican congressman has introduced legislation to bar U.S. courts from helping to enforce foreign laws restricting speech that would domestically be protected under the First Amendment, potentially including foreign age verification laws.

SextPanther Launches in EU, UK

SextPanther has expanded its territory to include the U.K. and E.U.

Segpay Expands to Australia, Names Sam O'Connell Managing Director

Segpay has expanded its territory to include Australia and named Sam O’Connell as managing director of its Australian operation.

Ondato Joins ASACP as Corporate Sponsor

Age and identity verification company Ondato has signed on as the latest corporate sponsor for Association of Sites Advocating Child Protection (ASACP).

2026 XBIZ Amsterdam Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for XBIZ Amsterdam, set to take place Sept. 10-13 at Passenger Terminal Amsterdam.

Ukrainian Legislators Revive Porn Decriminalization Push

The Verkhovna Rada, Ukraine’s parliament, is once again considering a bill that would decriminalize the creation and distribution of pornography in that country — an activity that currently carries a prison sentence of three to five years.

Show More