Report: Only One-Third of Mobile Consumers Use Smartphones

RESTON, Va. — Despite the country’s smartphone mania, only about one third of U.S. consumers over the age of 13 actually use the devices.

According to a comScore report, figures from the last quarter of this year show that 234 million consumers user mobile phones and about 35 percent, or 82.2 million, have a smartphone while the remaining segment of the market use feature phones.

The report also pointed out that most of the feature phone users do not use very sophisticated models.

Although 70 percent send SMS messages, other data services such as web browsing only account for about 40 percent of the users.

Less than a third use their mobile phones for social networking and games and only 20 percent listen to music.

But the research company noted that despite the weak stats, the numbers are going up.

As far as mobile operating systems are concerned, the study found that Android leads as a the smartphone platform of choice with a 41.8 percent penetration, indicating a 5.4 percent rise since the last quarter.

Apple didn’t grow as much, but held onto its second place spot with a 27 percent share that reflects about a 1 percent growth.

Research in Motion (RIM), Windows Phone 7 and Symbian all lost share with RIM seeing the biggest drop.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Takedown Piracy Reports Infiltration, Monitoring of 'Mega.nz' Pirated Content

Takedown Piracy has reported that the organization has successfully infiltrated Mega.nz folders and identified and removed thousands of instances of stolen content.

Pornhub Unblocks Australia Users on iOS Devices, Citing Apple AV Effectiveness

Pornhub parent company Aylo on Tuesday announced that users in Australia will once again be able to access the popular site if they are using Apple devices and have confirmed their age through Apple’s Australian age-verification process.

California Governor Signs Bill Limiting CIPA Claims

Governor Gavin Newsom has signed into law a bill to narrow the scope of the California Invasion of Privacy Act (CIPA), to prevent abusive lawsuits targeting online businesses, including adult websites.

California Enacts Stricter UGC Rules for Adult Sites

Governor Gavin Newsom has signed into law a bill to impose tighter compliance standards for user-generated content (UGC) on adult websites accessible in California.

Minister: UK Aims to Begin Enforcing 'Choking' Ban Before Year's End

The U.K. will soon begin enforcement of a new law criminalizing depictions of “non-fatal strangulation” in adult content, according to a Ministry of Justice official.

XBIZ LA Conference Website Now Live, Registration Open

The event website for the XBIZ LA conference is now live, offering comprehensive information about the upcoming event, taking place Jan. 7-10 at the JW Marriott L.A. LIVE.

CrakRevenue Launches Mobile App for Real-Time Affiliate Alerts

CrakRevenue has launched Aff Companion, a mobile app that sends affiliates real-time notifications about clicks, conversions, and revenue.

Goddess Lilith Launches New Official Website Through PAYSITE

Goddess Lilith has rolled out her new official site, QueenGoddessLilith, through PAYSITE.

Pineapple Support to Host 'Reclaiming Intimacy' Support Group

Pineapple Support is hosting a free online support group for performers with trauma-impacted intimacy issues.

Show More