Je Joue Takes G-spot Campaign Global

LONDON – Sex toy brand Je Joue has relaunched its 2011 campaign to include the international market.

Following on the heels of last year's North American "The G-Spot Does Exist" campaign, Je Joue is going global working with sex-positive and couples-focused retailers across Europe, U.S., Canada, South America, South Africa, Australia and Asia.

The team said it is excited to launch an enhanced G-spot education campaign during August and September.

“Our North American G-spot campaign, which ran in 2010, was a massive success and the retailers who took part had a lot of fun,”said Alicia Relles, Je Joue's North American sales and marketing manager.

“The attention-grabbing visuals shout ‘The G-spot does exist!’ and ‘Have you found yours?’ driving tremendous footfall, and our educators have a wide range of advice and tones to suit different customers. The new merchandising kit is completely flexible, so it works for stores of all shapes and sizes.”

The G-Ki adjustable G-spot stimulator also has undergone a makeover, featuring a new smoother silicone skin and more vibration variations.

“The G-spot Does Exist!” campaign features an adaptable merchandising kit, a Facebook campaign to showcase the retailers stocking the innovative sex tool, a micro-site with hints and tips from some of America’s most respected sex educators, and sales staff training provided by Je Joue’s own in-house team.

 “We were so very proud of running the first national education campaign last year, and many retailers experienced G-Ki sales uplifts of 300 percent, so we had to take it global,” said Dan Gasper, Je Joue's commercial global manager.

“We’re thrilled to be working with the very best retailers around the world and welcome any new customers who’d like to get involved.”

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