The show, hosted by Tiffany Granath, host of PlayboyTV’s “Nightcalls,” and Miyoko, a former Playboy TV host, will run in the midnight time slot directly following “Talk Sex with Sue Johanson.”
The toy company reps, including O'Bryan and Doc Johnsons Kerin DeFrancis, also filmed two episodes of the Dish Network’s “Shop Erotic” show, the first of which premiers tonight on channel 217.
“We’re supplying products to sell on the show as well as educating consumers,” Topco’s Autumn O’Bryan told XBiz.
O’Bryan showcased Topco’s Grrl Toyz and its Penthouse line, which it is marketing in conjunction with Adam & Eve. She said the show’s format and the products featured were carefully selected to avoid being too risqué for basic cable while still remaining interesting and appealing to viewers in generals and female shoppers in particular.
Mitch Cohen, the show’s producer, told XBiz that getting the green light from the Oxygen Network, which reaches 60 million homes, was a major coup considering the sensitive nature of the products being sold, and stressed that there would not be any adult DVDs or other forms of adult entertainment offered on the show.
“The key has been our ability to create content that’s first-class,” he said. “Our approach has been to creates an image of personal health care, romance and intimacy.”
He added that Bryan Berber, president of adult distribution company New Beginnings, was instrumental in bringing together all of the elements necessary to make the show.
The idea is to create a venue for adult toy and novelty makers to reach a vastly wider audience than was ever possible in the past and promote their brands on a national scale. While direct sales are the obvious benefit, Cohen said the branding opportunities stretch well beyond the hour the show is on the air, even potentially helping to drive traffic into retail stores.
Cohen said he and his partners will continue to tinker with the format, possibly bringing in professional spokespeople to talk about the products, but added that the industry reps did a phenomenal job in front of the camera.
“The presentation Autumn did for us was fantastic,” he said. “We couldn’t have cast better spokespeople.”
