Makers of Extenze to Pay $1.75M to Settle Advertising Suit

MONROVIA, Calif. — Biotab Nutraceuticals, the makers of the Extenze supplement pill, has agreed to pay $1.75 million in fees to settle a lawsuit alleging false advertising.

The Orange County District Attorney’s Office said the company made unsubstantiated advertising claims about some of its supplements, including Extenze, saying that the pills increase penis size, enhance sexual desire, performance and pleasure.

The district attorney sued the company for violating consumer protection laws.

Biotab hasn’t acknowledged fault or liability, but agreed to the terms of the injunction to prevent future unfair business practices, the Los Angeles Times reported.

The company also must pay restitution to consumers who have not received refunds after filing complaints in 2006 and 2011.

The former owners of Extenze, Dish Direct Inc., paid a $300,000 settlement in 2006 and agreed to change its advertising to remove suggestions that the product's effectiveness has been scientifically tested, according to the Orange County District Attorney's Office.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Show More