BURBANK, Calif. — CalExotics proclaims the latest summer edition of ANME the best ever.
According to the company, business was booming in the CalExotics trade show booth, which was visited by more attendees this year than ever before.
CalExotics unveiled its Super Catalog, featuring 544 full-color pages, to distributors, customers, party planners and members of the press.
“The traffic through the CalExotics booth was non-stop,” said Susan Colvin, CalExotics president and CEO. “It seemed like the whole industry attended this year’s ANME Show. It was great showing everyone our new Super Catalog, Intimacy is an Art Form.”
California Exotic Novelties showcased several new products and collections including: Amour, Bound by Diamonds, COLT, Couture Collection, Dr. Laura Berman, Entice Her and Entice Him games, Extreme Pure Gold, First Time, Glow-in-the-Dark, Maximus Enhancement System, My Mini Miracle Massager Pleasure Kits, Precious Metals Jewels, Sex on the GO, Silicone Jack Rabbits, Sue Johanson’s Travel Head Honcho Kit and others.
“Our new items and collections received great feedback. We’ll roll them out over the next few months and start filling those orders,” said Jackie White, vice president of sales for California Exotic Novelties.
This year California Exotic Novelties focused on safe and pure materials and powering products with strong, state-of-the-art motors. Silicone items displayed in the center of the booth included the new Silicone Jack Rabbits, a design that’s been an all-time bestseller, the company said.
“The mysterious dark, back room of the CalExotics booth created a big buzz. The first phthalate-free Glow-in-the-Dark items were displayed in a fun, unique environment,” said Al Bloom, director of marketing for California Exotic Novelties. “People loved going back there to see them.”
CalExotics also revealed its The Sex on the GO display featuring basic products in an easy-to-assemble P.O.P.
“I heard a lot of chatter about CalExotics at the ANME Show,” says Desiree Duffie, director of public relations for California Exotic Novelties. “Everyone loved the beautiful booth, the female-friendly products, the new QR Code Category P.O.P. Signage, and of course we got many congratulations for being named Manufacturer of the Year during the StorErotica Awards.”