Hugh Hefner's Death a Twitter Hoax

LOS ANGELES — Hugh Hefner is not dead.

Social media reports last night buzzed with the news that Hefner suffered a heart attack at the Playboy Mansion in Holmby Hills and died.

But the 85 year-old Playboy founder dispelled the rumors as a hoax today tweeting, “The rumors of my death are, as Mark Twain observed in a similar situation, greatly exaggerated. I'm very much alive & kicking.”

To emphasize his good health and life in general, Hefner added, “I'm lying in bed next to [my girlfriend] Shera with a big smile on my face, reading tweets about my unexpected demise.”

CNN reported that confused tweets were sent that helped fuel the hoax like the one from @WolfesMother: “Weird rumour doing the rounds...Hugh Hefner has gone to the big mansion in the sky?! Prob just a rumour, cause he's immortal right?!”