xbiz world
xbiz premiere

Libida.com Purchased by PriveCo

TROY, Mich. — PriveCo has announced the acquisition of sex toy retailer Libida.com.

Created in 1999 by sexologist Petra Zebrov, Libida.com features numerous sex-positive articles written by five PhD sexologists. These info pages range from sex tips to sex toy reviews and sexual health.

“PriveCo also runs Vibrators.com, another sex-positive retailer, so Libida.com was a natural fit for us,” said Tom Nardone, president of PriveCo. “I was impressed by the high-quality reviews and articles on the site.

Since acquiring Libida.com, PriveCo has been planning a redesign of the site.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom Launches New Brand 'Kaotik Labs'

Svakom has launched its new male sex-tech sister brand, Kaotik Labs.

Pjur Introduces 'SachetCard' Dispenser at Düsseldorf's 'Sex Now' Exhibition

Pjur has introduced its SachetCard dispenser at the Sex Now exhibition at NRW-Forum in Düsseldorf.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released three new styles from its Svenjoyment Bondage line.

Full Circle Introduces 'Sparkle' Plug Collection

Full Circle has debuted its new Sparkle line of jeweled anal plugs.

Kheper Releases 'Let's F*ck!' Scratch Tickets

Kheper Games has debuted its new "Let’s F*ck!" novelty scratch tickets.

Sportsheets Releases New Training Video for 'Edge' Collection

Sportsheets has released its latest training video, hosted by Brand Ambassador Rin Musick, featuring the company's recently expanded Edge collection.

Magic Silk Debuts 'Satin Petals' Collection

Magic Silk has introduced its new Satin Petals line of lingerie.

Male Power Expands 'Soo Cumfy' Collection

Male Power has expanded its Soo Cumfy collection of men's underwear.

Paradise, Adam & Eve Partner for 'Illumination' Launch

Paradise Pleasure Products is partnering with Adam & Eve to launch the new Illumination Series vibrator line.

Honey Play Box Debuts New 'Wishlist' Feature for Vibe-Connect

Honey Play Box has introduced Vibe-Connect’s new Wishlist feature.

Show More