pjur Releases New Sex Toy Products

WASSERBILLIG, Luxembourg — pjur has released its WOMAN Toy Lube drip-free lubricant and WOMAN Toy Clean products today.

The company said its lubricant is innovative in that it can be dispensed in exact amounts directly on sex toys, something yet unavailable according to its market research.

pjur said, “The most important criteria for every toy fan are drip-free application, easy and accurate dosage, and great lubricating properties for a great sensual experience with the erotic toy.  pjur’s WOMAN Toy Lube fulfills all of these criteria.”

The company added that what happens “afterward” was also taken into consideration during product development, therefore the add-on WOMAN Toy Clean was formulated in combination with WOMAN Toy Lube so erotic toys can be cleaned hygienically and appropriately.

Both products can be used with latex, rubber, glass, and silicone sex toys.

“With these two products, we closed a gap on the market. Our Woman Toy Lube is a lubricant unlike any other that already exists — and it delivers on all its promises. It stays where you apply it — on the toy," said Alexander Giebel, pjur CEO.

He added, "One can’t say the same thing about other, runny lubricants, therefore they can’t be the first choice when looking for a product to use with a sex toy. And together with the right product for the cleaning of the toys, we offer a great, convenient combination for every toy lover."

The products are now available in retail stores.

pjur said it is offering direct sales support for the retail trade that includes marketing materials, online banners, product video, POS advertisements, posters and brochures.

For more information visit the pjur website.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Expo Wraps With Final Day of Networking and Sales

The 2026 edition of XBIZ Expo wrapped up on Sunday afternoon on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers celebrated a raft of new deals and promising connections.

XR Brands Taps Josh Ortiz for Director of Education and Outreach

XR Brands has promoted sex educator Josh Ortiz to director of education and outreach.

XBIZ Expo Day 2: Education, Dialogue, Community

Day 2 of XBIZ Expo continued the event’s focus on education, collaboration and industry insights, with a packed schedule that balanced business-driven discussions with innumerable opportunities to network.

Pjur Rolls Out 2026 Marketing Campaign

Pjur has launched its multi-phase, integrated marketing campaign for 2026.

FirmTech Expands Global Distribution

FirmTech has expanded its global distribution across the U.K., Europe, and Asia.

XBIZ Expo Kicks Off With Buzz-Filled Show Floor

The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Show More