pjur Releases New Sex Toy Products

WASSERBILLIG, Luxembourg — pjur has released its WOMAN Toy Lube drip-free lubricant and WOMAN Toy Clean products today.

The company said its lubricant is innovative in that it can be dispensed in exact amounts directly on sex toys, something yet unavailable according to its market research.

pjur said, “The most important criteria for every toy fan are drip-free application, easy and accurate dosage, and great lubricating properties for a great sensual experience with the erotic toy.  pjur’s WOMAN Toy Lube fulfills all of these criteria.”

The company added that what happens “afterward” was also taken into consideration during product development, therefore the add-on WOMAN Toy Clean was formulated in combination with WOMAN Toy Lube so erotic toys can be cleaned hygienically and appropriately.

Both products can be used with latex, rubber, glass, and silicone sex toys.

“With these two products, we closed a gap on the market. Our Woman Toy Lube is a lubricant unlike any other that already exists — and it delivers on all its promises. It stays where you apply it — on the toy," said Alexander Giebel, pjur CEO.

He added, "One can’t say the same thing about other, runny lubricants, therefore they can’t be the first choice when looking for a product to use with a sex toy. And together with the right product for the cleaning of the toys, we offer a great, convenient combination for every toy lover."

The products are now available in retail stores.

pjur said it is offering direct sales support for the retail trade that includes marketing materials, online banners, product video, POS advertisements, posters and brochures.

For more information visit the pjur website.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Holiday Now Shipping 'Zumio X2' Stimulator

Holiday Products is now shipping the Zumio X2 clitoral stimulator.

CalExotics Appoints Lupe Martinez, Austin Ferdinant to Executive Team

CalExotics has named Lupe Martinez as its new executive director of marketing and Austin Ferdinand as vice president of business development.

Sportsheets Names Emily Silva Director of Product and Merchandising

Sportsheets has appointed Emily Silva as its new director of product and merchandising.

Male Power Debuts 'Eco Cozy' Collection

Male Power has introduced its new Eco Cozy collection of men's underwear.

Altitude Show Taps Deanna Klerks for Buyer Relations and Experience Manager

Altitude Show has hired Deanna Klerks as its new manager of buyer relations and experience.

Toendi Launches Full Company Rebrand

Pleasure brand Toendi has launched a rebrand of its logo and products.

Orion Expands 'Beastly Cocks' Line

Orion Wholesale has introduced two new fantasy dildos from its Beastly Cocks line.

Blush Debuts 'Riana' Massager

Blush has introduced the new Riana massager.

Eldorado Opens Preorders for 'Blō' Flavored Lube From JO

Eldorado Trading is now accepting preorders for the new Blō collection of flavored lubricants from JO, with shipments beginning July 13.

Orion Debuts 'Six in a Row 2.0' Dildo Set From 'You2Toys' Line

Orion Wholesale has introduced the new six-piece dildo set Six in a Row 2.0 from its You2Toys line.

Show More