John Maddox, CEO at NTS, told XBiz the coupling of soft and hardcore chat was a way to offer callers a one-stop-shop for erotic audio content.
“We’ve combined the standard virtual chat environment with the option to go one on one to paid talent,” Maddox said. “A lot of callers who call into dating services might also like to have access to hardcore chat, and vice-versa. Offering both versions — tame and adult — gives the provider a step up because they’re more likely to win a customer’s business by offering both.”
Maddox said version 2.0 also provides a larger platform of options, including local and national dating services. Business clients can sign on for a generic account for $150 a month, though more-expensive customized packages also are available.
The package also includes incentive offers like time discounts and an array of product options, including one on one, two on one, conference, voyeur, recorded, straight and gay.
“Clients get ultimate fulfillment from us, including the numbers to promote a service and everything else they might need,” Maddox said. “The client is essentially just the marketer. They promote the service and we pay out semi monthly. We want the client to spend his money on marketing the service, not on the service itself, because if they’re making money, then so are we.”
