B. Cumming Co. Announces New Distribution Alliance

SUN VALLEY, Calif. — B. Cumming Co., manufacturer of Elbow Grease, Encounter and Fusion lubricants, has announced its newest distribution alliance with National/Universal Distributors located in Santa Clarita, Calif.

The announcement comes fresh off the heels of B. Cumming Company’s recent award nominations by Storerotica and AVN Magazine.

“What a great way to kick off summer,” said Jennifer, director of sales and marketing for Elbow Grease Lubricants. “Here we are nominated for an O Award by AVN Magazine for Outstanding Lube and as the Best Lube Manufacturer by Storerotica Magazine; now we’re going to be able to get our trusted brands into the hands of new retailers and consumers that we weren’t reaching before.”

Joe Walla, Sales and Operations at National says he looks forward to helping stores make money by learning about and carrying B. Cumming Company’s winning brands Elbow Grease, Fusion Silicone Lubricants and Encounter Vegan Lubricants.

“Elbow Grease Lubricants have been around for a long time, but that doesn’t mean they are yesterday’s brand,” Walla said. “This is a mutual admiration agreement and we look forward to helping educate more stores about these best-selling brands so they can make some money this summer! The entire team at National/Universal is on board and equipped with knowledge to answer any questions retailers may have if they aren’t already familiar with the lines.”

National/Universal Distribution is the most recent U.S. distributor to carry B. Cumming lubricant brands; joining the likes of ECN, Eldorado, Nalpac, Glyde, Williams Trading and others in the U.S. distribution market.

For more information or to place an order call Joe Walla at (661) 254-4700, or email JoeW@natvideo.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New Pleasure Products for 'Anal August'

Full Circle has introduced its Sparkle-LIT anal plug and My Buddy collection of rechargeable plugs.

Teasr Launches Live Shopping Platform for Creators and Sexual Wellness Brands

Teasr has officially launched its live-selling and social-shopping platform for wellness brands, creators, educators, and artisans.

B-Vibe Debuts 'Premium XXL' Collection

B-Vibe has debuted its Premium XXL collection of dildos and anal pleasure products.

Orion Debuts 'Love Balls' Collection From Cuties Line

Orion Wholesale has introduced the new Love Balls pelvic trainer collection from its Cuties line.

Lovehoney Group Resolves Patent Disputes With Maia Toys, CalExotics, Doc Johnson

Lovehoney Group announced in a statement that it has settled patent disputes with Maia Toys, CalExotics and Doc Johnson Enterprises regarding products protected by the company’s intellectual property rights.

Lovense Debuts Upgraded 'Gush 2' Motion Sensing Masturbator

Lovense has introduced an updated version of its Gush 2 male masturbator, which now includes motion-sensing control capability.

Orgie Introduces New Wellness Products

Orgie has debuted three new wellness products.

LELO Debuts 'Mona Spectra' Massager

LELO has introduced its new Mona Spectra vibrating massager.

The Dungeon Store Debuts 'Jester Stick Cane'

The Dungeon Store has released its new Jester Stick Cane for impact play.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Show More