J. Valentine Partners With Josie Stevens; Debuts New Catalog Featuring Sara Underwood

PARAMOUNT, Calif. — Club wear manufacturer J. Valentine has announced its collaboration with Josie Stevens, who was profiled alongside her rock star husband Steve Stevens on the E! reality TV show “Married to Rock,” for the upcoming Josie Loves J. Valentine collection.

J. Valentine sales and marketing director Brian Vasquez told XBIZ that the company is preparing to officially launch the Josie Loves J. Valentine collection of dresses, skirts and other pieces in the fall.

He added that the Josie Loves J. Valentine collection is a collaborative effort between Stevens and J. Valentine owner Judy Valentine, each of who will bring their own personal style to the line.

“The goal with this line is to take her rock ‘n’ roll image and combine it with the pink, cupcake style that she has,” he said.

According to Vasquez, J. Valentine and Stevens synced up using social media.

“We were a fan of her show, saw photos of her wearing J. Valentine, so we contacted her using social media, she replied, and the friendship developed from there,” Vasquez said. “She attended ILS in March to check out J. Valentine booth, and from there we started talking and discovered her interest in creating a line that’s not your typical lingerie, but still very sexy with the fun and zany style that she’s known for.”

In the mean time, J. Valentine is taking orders for its 2011 costume line, which features G4TV host Sara Underwood, who also is the 2007 Playmate of the Year.

“She brings a whole other element to the catalog,” Vasquez said.

The catalog was shot in several locations throughout Hollywood, including Forgotten Saints, a rock ‘n’ roll themed boutique, and in surrounding areas where graffiti served as the back drop.

According to Vasquez, the artists behind the graffiti will be credited within the catalog’s pages. The new costume collection features jackets, legwarmers, and hoods featuring faux — such as the Hamster Hood. Designs include The Queen, The Wolf and MC Hamster, among others.

“Last year we released a costume catalog with furry outfits — skunks and other critters,” Vasquez said, “and we were bombarded with phone calls. We manufacture in limited quantities, our costumes are not mass-produced. We don’t want to over saturate the industry with our costumes. The wearer is going to stand out and we want them to feel special and unique.”

For sales, call (877) 236-9894, or visit jvalentinecatalog.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More