Regarding the recent departure of Mike B and Big B, Edwards said the parting of ways was amicable.
”We did not part on bad terms,” Edwards told XBiz. “We support Mike and Brian in whatever they do. They were with CECash for a long time but it’s a different time now. There are some functions in the company that have moved offshore and that’s what happened here.”
In their new roles, Edwards and Gall will work closely together and be responsible for business development, project management and overall brand administration for the company.
”I know CECash really well,” Edwards said, adding that PornDollar has done business with the company for about five years. “A lot of companies have reinvented themselves over the years and it is just time that the program at CECash goes in a different direction. CECash saw what I did at PornDollar and they wanted that.”
Gall, who has had a working relationship with the company since 1999 and has been involved with adult internet since 1996, said he’s excited to be in a position that will direct the company in delivering quality products to surfers as well as profitable programs to the affiliates.
“Being a fan of Cybererotica since my introduction to this industry, I’m honored to be in a position to utilize my 10 years of experience to help the company to continue to grow and prepare for the future,” Gall said.
Edwards told XBiz that despite the buzz that he’ll be maintaining PornDollar, OhMobile and CECash, he feels there’s little conflict between the three companies.
“People are asking how are we going to run [the three] but there really isn’t too much conflict,” Edwards said. “We’re going after specific audiences and webmasters. Will there be business between CECash and PornDollar? Yes, but we’ve been doing good business with them for a few years now.”
Edwards added that his vision for CECash differs dramatically than the conservative image and branding the company has built its reputation on.
“We’re going to take CECash’s quality and mix it in with my vision,” Edwards added. “Where CECash was conservative before, now it’s not going to be so conservative.”
The company, which is much larger than the 50 paysites owned by PornDollar, has its fingers in various other pies, including DVD rental sites, email programs and paysites. Edwards said he plans to take URentDVDs.com in a new direction, beginning with increased payouts and a new site design, set to hit the web next week.
“To go into every program and find ways we can make it better is what I’m going to do,” Edwards told XBiz. “I have a really dedicated and talented bunch of people who also are involved with this and make my job easier.”