The Naughty Teddy Store Wins Civil Case

LOS ANGELES — A Superior Court judge in Orange County has ruled that The Naughty Teddy store in Fullerton, Calif., may continue to operate in the same location as long as it keeps its adult-themed merchandise to less than 25 percent of its display space.

In Fullerton, a store is considered an adult business if more than 25 percent of its space holds adult merchandise. The City had sued The Naughty Teddy, located on Commonwealth Avenue in the heart of downtown, in an attempt to force it to move or comply with the percentages.

The Naughty Teddy, which opened a year ago, had maintained all along that it was a clothing store with accessories — not an adult business — and thus operating well within the city’s compliance requirements. Its inventory consists mostly of lingerie, with some toys and novelty items.

“The city's lawsuit was a waste of time and money because the store never had more than 25 percent adult material in it,” said attorney Roger Jon Diamond, who represents The Naughty Teddy.

Superior Court Judge Geoffrey T. Glass made the ruling, instructing co-owner Dawn Aquino and her partner to adhere to the 25 percent municipal code.

"It kind of sucks that we had to spend all that money and the taxpayers' money for this case just to do what we were already doing," Aquino told XBIZ. "I think it’s really sad that this city does this to places that are bringing in tax money and revenue for the city."

“They were trying to say lingerie [and lubes and lotions] were adult, but we got all that thrown out,” added Aquino’s partner.

Meanwhile, a separate criminal complaint against Aquino, also filed by the city, is scheduled to be heard Monday, though that case could be dismissed as a result of the outcome to this week's civil ruling.

"I'm waiting to hear from the city attorney," Diamond said. "The same law firm filed both the civil and criminal lawsuits."

The complaint alleges that Aquino misrepresented facts to obtain a business license and was operating an adult business without an adult-use permit. She and her business partner pled not guilty last July.

The store last year created a website to generate community support in its battle with the City at SavetheNaughtyTeddy.org.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10

XBIZ Expo returns Jan. 7-10, 2027, at JW Marriott L.A. LIVE, where pleasure product manufacturers, distributors, retailers and other industry professionals will gather for four days of business, networking and entertainment.

Jennifer White Launches Official Site, Debuts 1st Release

Reigning XMAs Female Performer of the Year Jennifer White has launched her new website, JenniferWhite.com, and announced the first feature-length showcase from her new production company.

Beisar Introduces 'Pillar' Fantasy Vibrator

Beisar has debuted its new Pillar fantasy vibrating dildo.

Brandi Swan Performs 1st Anal in Her Evil Angel Debut

Brandi Swan performs her first anal scene in her Evil Angel debut alongside Mark Wood in "Anal & MILFY #2."

Audrey Bitoni Returns to New Sensations

Audrey Bitoni stars with Nathan Bronson in the latest release from New Sensations.

Brazzers Premieres Ricky Greenwood's Sci-Fi Comedy Feature 'Mega Perv'

Brazzers has released “Mega Perv,” a Los Angeles-based science fiction comedy film from multi-XMAs winner Ricky Greenwood.

Full Circle Brands Expands 'The Pleasure Company' Vibe Collection

Full Circle Brands has introduced four new devices from its Pleasure Company collection of vibrators and massagers.

Alice XO, Irish Bull Make Immoral Debuts

Alice XO and 2025 Euro XMA Male Creator of the Year Irish Bull have made their debut for Immoral Productions, alongside John Price and studio honcho “Porno Dan” Leal.

Blush Debuts 'Rowen' From 'EnLust' Collection

Blush has introduced the new Rowen dildo from its EnLust line.

Chloe Lin Makes Makes Her Adult Debut With TeamSkeet

Chloe Lin has made her adult debut alongside Wendy Raine in the latest release from TeamSkeet.

Show More