The Naughty Teddy Store Wins Civil Case

LOS ANGELES — A Superior Court judge in Orange County has ruled that The Naughty Teddy store in Fullerton, Calif., may continue to operate in the same location as long as it keeps its adult-themed merchandise to less than 25 percent of its display space.

In Fullerton, a store is considered an adult business if more than 25 percent of its space holds adult merchandise. The City had sued The Naughty Teddy, located on Commonwealth Avenue in the heart of downtown, in an attempt to force it to move or comply with the percentages.

The Naughty Teddy, which opened a year ago, had maintained all along that it was a clothing store with accessories — not an adult business — and thus operating well within the city’s compliance requirements. Its inventory consists mostly of lingerie, with some toys and novelty items.

“The city's lawsuit was a waste of time and money because the store never had more than 25 percent adult material in it,” said attorney Roger Jon Diamond, who represents The Naughty Teddy.

Superior Court Judge Geoffrey T. Glass made the ruling, instructing co-owner Dawn Aquino and her partner to adhere to the 25 percent municipal code.

"It kind of sucks that we had to spend all that money and the taxpayers' money for this case just to do what we were already doing," Aquino told XBIZ. "I think it’s really sad that this city does this to places that are bringing in tax money and revenue for the city."

“They were trying to say lingerie [and lubes and lotions] were adult, but we got all that thrown out,” added Aquino’s partner.

Meanwhile, a separate criminal complaint against Aquino, also filed by the city, is scheduled to be heard Monday, though that case could be dismissed as a result of the outcome to this week's civil ruling.

"I'm waiting to hear from the city attorney," Diamond said. "The same law firm filed both the civil and criminal lawsuits."

The complaint alleges that Aquino misrepresented facts to obtain a business license and was operating an adult business without an adult-use permit. She and her business partner pled not guilty last July.

The store last year created a website to generate community support in its battle with the City at SavetheNaughtyTeddy.org.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac Releases 2026 Summer Catalog

Nalpac has released its 80-page 2026 summer catalog, featuring hundreds of products.

Khloe Kingsley, Derek Kage Lead Latest From Family Strokes

Khloe Kingsley and Derek Kage star in a Father's Day-themed release from Family Strokes.

Kylie Rocket Toplines Latest 'Luxure' From Dorcel

Kylie Rocket headlines "My Wife, Her Lovers, and I," the latest installment of Dorcel's "Luxure" series.

Swamp Barbee Makes Her WIFEY Debut

Swamp Barbee stars with her husband Bruce and Jason Luv in the latest release from Vixen Media Group studio imprint WIFEY.

Kheper Releases 'Intimacy Heart' Massagers

Kheper Games has debuted its new Intimacy Heart Massagers.

Elizabeth Skylar Performs Her 1st Anal for Elegant Angel

Elizabeth Skylar performs her first anal scene alongside Danny Mountain in the latest release from Elegant Angel, directed by Mad Creativity.

Magic Silk Debuts 'Rush' Collection

Magic Silk has introduced its new Rush line of intimate wear.

Zuzana Kasinski Joins Fleshlight Team

Zuzana Kasinski has joined Fleshlight and will lead the company’s European expansion.

Hankey's Toys Introduces 'Atlas' Anal Plug, Updates 'Peak' Prostate Dildo

Mr. Hankey's Toys has debuted the Atlas anal plug and a new size of its Peak prostate dildo.

Leilani Li Leads Latest From TransAngels

Leilani Li stars with Michael Vente in the latest release from TransAngels, titled "Spin and Score."

Show More