The Naughty Teddy Store Wins Civil Case

LOS ANGELES — A Superior Court judge in Orange County has ruled that The Naughty Teddy store in Fullerton, Calif., may continue to operate in the same location as long as it keeps its adult-themed merchandise to less than 25 percent of its display space.

In Fullerton, a store is considered an adult business if more than 25 percent of its space holds adult merchandise. The City had sued The Naughty Teddy, located on Commonwealth Avenue in the heart of downtown, in an attempt to force it to move or comply with the percentages.

The Naughty Teddy, which opened a year ago, had maintained all along that it was a clothing store with accessories — not an adult business — and thus operating well within the city’s compliance requirements. Its inventory consists mostly of lingerie, with some toys and novelty items.

“The city's lawsuit was a waste of time and money because the store never had more than 25 percent adult material in it,” said attorney Roger Jon Diamond, who represents The Naughty Teddy.

Superior Court Judge Geoffrey T. Glass made the ruling, instructing co-owner Dawn Aquino and her partner to adhere to the 25 percent municipal code.

"It kind of sucks that we had to spend all that money and the taxpayers' money for this case just to do what we were already doing," Aquino told XBIZ. "I think it’s really sad that this city does this to places that are bringing in tax money and revenue for the city."

“They were trying to say lingerie [and lubes and lotions] were adult, but we got all that thrown out,” added Aquino’s partner.

Meanwhile, a separate criminal complaint against Aquino, also filed by the city, is scheduled to be heard Monday, though that case could be dismissed as a result of the outcome to this week's civil ruling.

"I'm waiting to hear from the city attorney," Diamond said. "The same law firm filed both the civil and criminal lawsuits."

The complaint alleges that Aquino misrepresented facts to obtain a business license and was operating an adult business without an adult-use permit. She and her business partner pled not guilty last July.

The store last year created a website to generate community support in its battle with the City at SavetheNaughtyTeddy.org.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Unveils New 'Kink Royal' Collection From 'Noir Handmade' Line

Orion Wholesale has introduced the Kink Royal collection from its Noir Handmade line.

Cléa Gaultier Directs 'Follow Me #2' From Dorcel

Cléa Gaultier directs in latest release from Dorcel, titled “Follow Me #2.”

XBIZ Lights Up Amsterdam With Star-Studded X3 Expo Debut

From Hollywood to Amsterdam, XBIZ is expanding its international footprint with the Euro edition of X3 Expo, taking place concurrently with XBIZ Amsterdam conference as two distinct experiences within an all-new multi-floor venue.

Williams Trading Releases 2026 'Valentine's Day Essentials' Catalog

Williams Trading Co. has released its new 2026 Valentine’s Day Essentials catalog.

Le Wand 'Lick' Vibrator Featured in Wired Review

Le Wand's Lick three-in-one vibrator is featured in a new review on Wired.com.

Anna Claire Clouds Stars in 'Luxure: My Wife's Unleashed' From Dorcel

Reigning XMAs Female Performer of the Year Anna Claire Clouds stars with Marco Bull in the latest release from Dorcel, titled “Luxure: My Wife’s Unleashed.”

We-Vibe Debuts 2 New Vibrating Cock Rings

We-Vibe has introduced its new Pivot 2 and Verge 2 vibrating cock rings.

Madi Collins Returns to Deeper

Madi Collins stars with multi-XMAs winner Dante Colle in the latest release from Vixen Media Group studio imprint Deeper, titled "Subtext."

Blake Blossom, Armani Black Topline 'Lesbian Roommates' From Sweetheart Video

Blake Blossom and Armani Black headline "Lesbian Roommates," from Mile High Media studio imprint Sweetheart Video.

Lovense Debuts 'Lush Anal' Vibrator

Lovense has introduced its new app-controlled Lush Anal vibrator.

Show More