PALM BEACH GARDENS, Fla. — ICM Registry, operator of the .XXX sTLD, said Friday that it has tapped industry veteran Chris Lebrun to lead sales efforts for North American clients.
"We are very excited to have Chris on the team," ICM Registry's Greg Dumas said. "I've admired his professionalism and sales skills since he was at AVN and Leisure Time. He has a stellar reputation and strong work ethic."
ICM also announced that it has tapped Mark Harrison, formerly of Dating Factory as manager of European operations, for European sales. Tony Schehtman will lead Brazilian sales.
In addition, Pete Housley of The Naughty Tweet Network has been selected to focus in adult industry marketing with an emphasis in social media.
"Without a focus on social media and targeted adult marketing and advertising, the launch of .XXX will miss many possible participants," Dumas said. "ICM found the best person to get this done with Pete and I look forward to working with him."
ICM Registry also said Friday that it plans to extend its Founders Program, which gives priority registration .XXX domains to "leading members of the sponsored adult entertainment community."
The Founders Program will continue through July 31.