Avelli Inks Strategic Australian Distro Deal With Calvista

BOULDER, Colo. — Avelli and Calvista have inked an exclusive, strategic agreement for Australian distribution.

According to the company, after meetings and negotiations with a variety of distribution partners, Avelli chose to partner with Calvista, which has been distributing intimate lifestyle toys and products for more than 20 years.

“With the Australian market being a key growth area for us, we are both proud and excited to partner with Calvista for distribution of our Ophoria, Cupidology and Lover’s Choice brands,” Avelli President and CEO, Randall Hughes. “Their commitment to representing high quality adult toys and products dovetails with our philosophy of providing such quality brands and products. We look forward to a long and mutually-rewarding partnership with Calvista.”

For its part, Calvista said it is pleased to have secured the Australian distribution rights for the Ophoria Toys, Cupidology and Lover’s Choice brands.

“Avelli were a great hit at Adultex 2011, their brands always sit well with the Australian retailers and strong show orders were written. We look forward to a solid partnership with Avelli,” Calvista CEO Michael Bassett said. “We are proud to hold exclusive distribution rights in Australia.”

For more information, visit AvelliBrands.com, and Calvista.com.au.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Williams Trading Co. Launches Pre-Black Friday Warehouse Sale

Williams Trading has launched its pre-Black Friday warehouse sale for retailers today.

Orion Unveils 6 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced six new clubwear styles from its Noir Handmade line of apparel.

BasisDx Adds Comfort Collect Device to 'Pro13' Home Testing Kit

PASS-certified home testing kit provider BasisDx has added the new Comfort Collecting Device to its Pro13 kit.

XBIZ Honors Retail Edition to Light Up Hollywood Roosevelt Hotel

XBIZ is pleased to announce that the pleasure industry’s biggest night, the retail edition of the annual XBIZ Honors, set for Saturday, Jan. 18, will be held at the historic Hollywood Roosevelt Hotel.

Pipedream Expands 'Anal Fantasy Elite' Collection

Pipedream Products has expanded its Anal Fantasy Elite collection with two new stimulators.

Orion Expands 'Couples Choice' Line With New '2 in 1' Vibe

Orion Wholesale has added the 2 in 1 Vibrator + Butt Plug to its Couples Choice collection of pleasure products.

Lovense Unveils 'Mission 2' Long Distance Vibe

Lovense has introduced the new Mission 2 vibrating suction cup dildo to its long-distance collection.

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Expands Rebranded 'Edge' Line With 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Show More