Avelli Signs European Distro Deal With Tonga BV

BOULDER, Colo. — Avelli has signed an exclusive distribution agreement with Tonga BV for European distribution.

The deal lets Tonga BV distribute Avelli Ophoria Toys, Cupidology and Lover’s Choice brand products in every European country with the exception of U.K. and Czech Republic.

The company said that it chose Tonga BV after a series of meetings and negotiations with a variety of European distribution partners.

“With the European market being a key one for us, we are both proud and excited to partner with Tonga for European distribution of our Ophoria and Lover’s Choice brands,” said Randall Hughes, Avelli's president and CEO.

He added, “Their commitment to representing high quality adult toys and products dovetails with our philosophy of providing such quality brands and products. We appreciate the family-centric approach that they take internally as well. We look forward to a long and mutually-rewarding partnership with Tonga.”

Tonga managing director Wytze Wynia said, “At Tonga BV, we are committed to providing high quality intimate lifestyle products. Ophoria Toys, Cupidology and Lover’s Choice products are a perfect addition to our offering. We are proud to hold exclusive distribution rights in the majority of European countries.”

For more information visit Avelli or Tonga.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom Featured on 'Õhtu!' Talk Show

Svakom is featured in a new episode of “Ōhtu!” on Estonia TV’s Kanal 2.

Wicked Sensual Care Debuts 'Honeysuckle + Ivy' Massage Oil

Wicked Sensual Care (WSC) has introduced its new Honeysuckle + Ivy Sensual Massage Oil.

WOW Tech, XR Brands Reach Settlement in Patent Infringement Dispute

XR Brands and Lovehoney Group subsidiary WOW Tech Group have settled a patent dispute over WOW's Pleasure Air Technology.

Orion Expands 'Beastly Cocks' Line

Orion Wholesale has introduced three pleasure products from its Beastly Cocks line.

Sliquid Launches B2B Portal 'Sliquid HQ'

Sliquid has launched Sliquid HQ, the company's new B2B portal centralizing its distribution, educational, and marketing resources.

COTR Taps Dr. Alix Agar for Advisory Board

COTR has appointed Dr. Alix Agar to its medical and therapeutic advisory board.

CC Wellness Names Melody Cazarin Director of Strategic Accounts

JO parent company CC Wellness has appointed Melody Cazarin to the position of director of strategic accounts.

Orion Expands Cottelli 'Bondage' Line

Orion Wholesale has added five new lingerie sets to its Cottelli Bondage collection.

Full Circle Expands 'Savage Me' Line of Strokers

Full Circle has expanded its line of Savage Me strokers.

XR Brands Debuts 'Scarlet Seduction' Travel Set From 'Master Series' Line

XR Brands has introduced the Scarlet Seduction Leather Bondage Travel Set from its Master Series collection.

Show More