Avelli Signs European Distro Deal With Tonga BV

BOULDER, Colo. — Avelli has signed an exclusive distribution agreement with Tonga BV for European distribution.

The deal lets Tonga BV distribute Avelli Ophoria Toys, Cupidology and Lover’s Choice brand products in every European country with the exception of U.K. and Czech Republic.

The company said that it chose Tonga BV after a series of meetings and negotiations with a variety of European distribution partners.

“With the European market being a key one for us, we are both proud and excited to partner with Tonga for European distribution of our Ophoria and Lover’s Choice brands,” said Randall Hughes, Avelli's president and CEO.

He added, “Their commitment to representing high quality adult toys and products dovetails with our philosophy of providing such quality brands and products. We appreciate the family-centric approach that they take internally as well. We look forward to a long and mutually-rewarding partnership with Tonga.”

Tonga managing director Wytze Wynia said, “At Tonga BV, we are committed to providing high quality intimate lifestyle products. Ophoria Toys, Cupidology and Lover’s Choice products are a perfect addition to our offering. We are proud to hold exclusive distribution rights in the majority of European countries.”

For more information visit Avelli or Tonga.