Avelli Signs European Distro Deal With Tonga BV

BOULDER, Colo. — Avelli has signed an exclusive distribution agreement with Tonga BV for European distribution.

The deal lets Tonga BV distribute Avelli Ophoria Toys, Cupidology and Lover’s Choice brand products in every European country with the exception of U.K. and Czech Republic.

The company said that it chose Tonga BV after a series of meetings and negotiations with a variety of European distribution partners.

“With the European market being a key one for us, we are both proud and excited to partner with Tonga for European distribution of our Ophoria and Lover’s Choice brands,” said Randall Hughes, Avelli's president and CEO.

He added, “Their commitment to representing high quality adult toys and products dovetails with our philosophy of providing such quality brands and products. We appreciate the family-centric approach that they take internally as well. We look forward to a long and mutually-rewarding partnership with Tonga.”

Tonga managing director Wytze Wynia said, “At Tonga BV, we are committed to providing high quality intimate lifestyle products. Ophoria Toys, Cupidology and Lover’s Choice products are a perfect addition to our offering. We are proud to hold exclusive distribution rights in the majority of European countries.”

For more information visit Avelli or Tonga.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

JO Launches Retail Education Program

Pleasure brand JO has rolled out a new in-store education program for retailers.

Blush Debuts Fine Jewelry-Inspired 'Queen's Reign' Collection

Blush has introduced its new Queen's Reign line of five pleasure products, inspired by fine-jewelry designs.

XR Brands Debuts 3 New Fantasy-Themed Collections

XR Brands has introduced three new fantasy-themed lines inspired by hentai, kawaii, and K-Pop.

Orion Debuts New Cock Ring From 'Rebel' Line

Orion Wholesale has released a cock ring with a vibrating stimulator from its Rebel collection of men's pleasure products.

Melanie Rose to Exhibit $2M 'Pearl Royale' Vibrator at Sex Expo

Melanie Rose, host of the Netflix series “How to Build a Sex Room,” will showcase the $2 million Pearl Royale vibrator at Sex Expo, taking place Jan. 8-9 at JW Marriott L.A. LIVE.

Full Circle Brands Releases 'My Baby' Bullets in Metallic Shades

Full Circle Brands has expanded its My Baby bullet vibrator collection with two metallic editions in Rainbow and Sky Blue.

Blush Introduces 'P+' Penile Extender Sleeves

Blush has debuted P+, its new line of three penile extender sleeves.

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a distribution deal with LoveStore Mexico to bring its pleasure products to retailers across Mexico.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Show More