Avelli Signs European Distro Deal With Tonga BV

BOULDER, Colo. — Avelli has signed an exclusive distribution agreement with Tonga BV for European distribution.

The deal lets Tonga BV distribute Avelli Ophoria Toys, Cupidology and Lover’s Choice brand products in every European country with the exception of U.K. and Czech Republic.

The company said that it chose Tonga BV after a series of meetings and negotiations with a variety of European distribution partners.

“With the European market being a key one for us, we are both proud and excited to partner with Tonga for European distribution of our Ophoria and Lover’s Choice brands,” said Randall Hughes, Avelli's president and CEO.

He added, “Their commitment to representing high quality adult toys and products dovetails with our philosophy of providing such quality brands and products. We appreciate the family-centric approach that they take internally as well. We look forward to a long and mutually-rewarding partnership with Tonga.”

Tonga managing director Wytze Wynia said, “At Tonga BV, we are committed to providing high quality intimate lifestyle products. Ophoria Toys, Cupidology and Lover’s Choice products are a perfect addition to our offering. We are proud to hold exclusive distribution rights in the majority of European countries.”

For more information visit Avelli or Tonga.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper Releases 'Intimacy Heart' Massagers

Kheper Games has debuted its new Intimacy Heart Massagers.

Magic Silk Debuts 'Rush' Collection

Magic Silk has introduced its new Rush line of intimate wear.

Zuzana Kasinski Joins Fleshlight Team

Zuzana Kasinski has joined Fleshlight and will lead the company’s European expansion.

Hankey's Toys Introduces 'Atlas' Anal Plug, Updates 'Peak' Prostate Dildo

Mr. Hankey's Toys has debuted the Atlas anal plug and a new size of its Peak prostate dildo.

Arcwave Debuts 2 New Strokers

Arcwave has introduced its new Orbit and Thruster strokers.

LELO Debuts 'LELO Labs' Enhancements Line

LELO has introduced its new LELO Labs line of performance enhancers.

Adam & Eve Reveals Results of 'Bedroom Confidence' Survey

Adam & Eve has released the results of a survey asking respondents about their level of confidence in the bedroom.

Lovense, Hustler Hollywood Partner for 'Turned On' Event Series

Lovense and Hustler Hollywood have partnered for a series of product demonstration and staff training events, taking place in 18 cities throughout July.

Orion Debuts 2 New Styles From Cottelli Lingerie

Orion Wholesale has introduced two new styles from its Cottelli Lingerie line.

Lovehoney Group Names Simon Smith Sales Director

Lovehoney Group has appointed Simon Smith as its new sales director for the Americas.

Show More