BRATISLAVA, Slovakia — First Mobile Cash announced today the addition of WAP (Wireless Application Protocol) billing for its mobile sites in Germany and Austria.
The offering bolsters the company's credit card, premium SMS and webpage billing portfolio and plans are on tap to expand to the U.S., Sweden, Holland, Finland and other countries.
''It is known that phone billing is the highest converting mobile payment method in Europe and we believe that having this option will radically improve conversions and bring great results for all of our affiliates.
''One click payment mobile billing provides is the quickest way to convert a mobile surfer to a subscriber due to a short processing time and no need for filling out customer’s data when compared to credit card or SMS billing,'' the company said.
First Mobile Cash affiliates can immediately use the WAP billing method in the mentioned countries.