The deal guarantees the opening of a minimum of 75 Baci Lingerie mono brand stores in the next five years, with the first two slated to open in downtown Barcelona’s Rambla Catalunya shopping area in 2011.
Baci said Sensualove is the only chain of erotic shops in Spain with a highly recognized brand concept aimed at the mainstream market.
The Barcelona-based wholesaler and retailer designs, produces, distributes and markets its products through multiple channels including its network of self-owned stores, franchised stores and website.
The new company will operate as Baci Lingerie España S.L.
"We're very proud and excited to enter Spain’s market. The success of this expansion will certainly be based on the partnership between two companies that share the same concept of affordable luxury," said Dominik Jaddou, director of international sales for Mono Brand Stores.
He added, “We found that Sensualove is a market leader already with their own stores and retail experience made them a perfect match for our mono brand store concept. They are extremely professional and run an amazing retail business in Spain that will only grow and become stronger with the addition of Baci Lingerie.”
Baci noted that it is looking forward to meeting new partners and developing new relationships at the International Lingerie Show in Las Vegas March 28-30.
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