Adam & Eve Celebrates 40th Anniversary Today

HILLSBOROUGH, N.C. — Adam & Eve is celebrating its 40th anniversary today.

The company began as the first condoms-by-mail outlet in the U.S. and later helped make vibrators and adult novelties accessible to adults from coast to coast. When the VHS tape made adult films and adult stars popular in the 1980s, Adam & Eve was the premiere provider. It continues as a video leader today with DVDs.

Besides Adam & Eve's catalog and website, Adam & Eve currently includes a production division (Adam & Eve Pictures), a franchise department that now has Adam & Eve stores open from California to Florida and private label Adam & Eve toys.

"We have brought pleasure to millions of adults and we are proud of the sex-positive role Adam & Eve has played in American history," Adam & Eve President Phil Harvey said. "No one else has the reach … the history that Adam & Eve has."

Through Saturday, Adam & Eve is celebrating four decades in business with a buy one, get one on sale with 40 percent off.