O’Connell brings 10 years of expertise in sales and niche marketing. She previously served as marketing coordinator and director of business development at fetish gear suppliers Stockroom and Spartacus.
In her new role with Wet For Her, O’Connell will provide custom-tailored assistance to both new and existing clients in the U.S., Australia and Canada. She will also manage the day-to-day aspects of the company’s social media marketing efforts.
Wet For Her, which recently celebrated its one-year anniversary, offers novelties inspired by women who love women.
“Based on the growth we are anticipating in 2011, we’ve been searching for a well-seasoned industry veteran to help us manage and fuel our sales goals in a way that will provide excellent customer service experience for our clients," Managing Director Alice D. said.
"Casey brings an extensive knowledge and experience within both the mainstream and adult industries,” she added. “The relationships she’s developed, combined with her reputation for stellar customer service, make her an ideal fit for us. We are very excited to have her on board.”
O’Connell said she’s excited for the new challenge and anticipates using different aspects of her expertise to assist the Wet For Her team in reaching new heights.
“I love fostering relationships and I know I can expand our budding client roster in a great way,” she said. “I also look forward to working within the LGBT community, to creating a tremendous brand awareness for these quality products, and to being a proud ambassador for this innovative brand.”
O’Connell can be contacted at casey@wetforher.com.
