The company said that the week of Feb. 7 was Adam & Eve's best sales week in its 40 year history.
"We are very pleased with the first quarter 2011 results so far," says Chad Davis, director of marketing for Adam & Eve.
"First, we had our best January [regarding sales] in three years. Then leading into our traditionally busy Valentine's Day season, the first week of February surpassed all results on record with 12 percent more orders than the same week last year.
"We attribute this marked upswing to growth in paid search marketing, radio, TV and new media efforts, such as advertising with popular podcasts. In January, paid search revenues grew by 25 percent, but we had huge growth in TV and radio. Those areas each doubled in revenue."