Trigg Laboratories Names New Spokesperson

LOS ANGELES — Trigg Laboratories, the makers of Wet specialty line of personal lubricants and intimacy products, announced urologist Jennifer Berman, M.D., a leading expert on sexual health issues and urology, as a company spokesperson.

“Dr. Berman’s expertise in sexual health makes her an ideal fit for the Wet brand, and we’re thrilled that she shares our passion for helping couples improve sexual intimacy and pleasure,” Trigg Laboratories founder Michael Trygstad said. “We look forward to working with Dr. Berman to provide advice on how to have more satisfying relationships, but also insight into maintaining one’s overall sexual health and well-being.”

Trigg Labs said Dr. Berman is internationally known as an expert and pioneer in the field of female urology and female sexual medicine, having developed research studies on the physiology of female sexual function and dysfunction, as well as the medical therapies for female sexual function complaints.

“Through my work as a urologist, I've seen that the use of personal lubricants can lead to more fulfilling sex for people in a wide variety of situations, from women suffering from vaginal dryness due to menopause or a recent birth to men experiencing erectile dysfunction or prostate issues,” Berman said. “I'm excited to work with Wet to educate individuals on how they can optimize their own sexual health and experiences.”

Berman also is the co-author of the best-selling book “For Women Only: A Revolutionary Guide to Overcoming Sexual Dysfunction and Reclaiming Your Sex Life,” as well as the book “Secrets of the Sexually Satisfied Woman: Ten Keys to Unlocking Ultimate Pleasure.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Dream Doll' Line, Adds Functional Mouths

Full Circle has introduced eight new models with functional mouths from its Dream Doll collection.

Starship Opens New Store in Augusta, Ga.

Starship Adult Stores is opening its new brick-and-mortar location in Augusta.

Besharam's Raj Armani Featured on Front Page of Financial Express

Besharam and its co-founder and COO Raj Armani are featured on the front page and in an interview for the prominent Indian newspaper Financial Express.

Pleasure Chest to Close West Village Location

The Pleasure Chest has announced the closing of its West Village location in February 2026.

Svakom 'Sam Neo 2 Pro' Featured in Aftonbladet Review

Svakom's Sam Neo 2 Pro stroker is featured in a new review in Stockholm’s Aftonbladet newspaper.

Satisfyer Signs On as Sponsor of XBIZ Honors After-Party

Satisfyer has enlisted as the sponsor of the XBIZ Honors after-party, a capstone celebration to the Pleasure Industry’s Biggest Night™.

Lovense 'Spinel' Vibrator Featured in Wired Review

Lovense's Spinel mini sex machine is featured in a new review on Wired.com.

Creative Conceptions Now Shipping Skins Sexual Health 'Kegels'

Creative Conceptions is now shipping the new Skins Sexual Health kegel balls.

Paradise to Host 'Happy Hour' Event at XBIZ Expo

Paradise Pleasure Products will host a special Happy Hour event during XBIZ Expo 2026.

Fleshlight, Ricky's Room Team Up to Launch New Product Line

Fleshlight and Ricky's Room have partnered to launch the new Fleshlight x Ricky's Room collection.

Show More