Trigg Laboratories Names New Spokesperson

LOS ANGELES — Trigg Laboratories, the makers of Wet specialty line of personal lubricants and intimacy products, announced urologist Jennifer Berman, M.D., a leading expert on sexual health issues and urology, as a company spokesperson.

“Dr. Berman’s expertise in sexual health makes her an ideal fit for the Wet brand, and we’re thrilled that she shares our passion for helping couples improve sexual intimacy and pleasure,” Trigg Laboratories founder Michael Trygstad said. “We look forward to working with Dr. Berman to provide advice on how to have more satisfying relationships, but also insight into maintaining one’s overall sexual health and well-being.”

Trigg Labs said Dr. Berman is internationally known as an expert and pioneer in the field of female urology and female sexual medicine, having developed research studies on the physiology of female sexual function and dysfunction, as well as the medical therapies for female sexual function complaints.

“Through my work as a urologist, I've seen that the use of personal lubricants can lead to more fulfilling sex for people in a wide variety of situations, from women suffering from vaginal dryness due to menopause or a recent birth to men experiencing erectile dysfunction or prostate issues,” Berman said. “I'm excited to work with Wet to educate individuals on how they can optimize their own sexual health and experiences.”

Berman also is the co-author of the best-selling book “For Women Only: A Revolutionary Guide to Overcoming Sexual Dysfunction and Reclaiming Your Sex Life,” as well as the book “Secrets of the Sexually Satisfied Woman: Ten Keys to Unlocking Ultimate Pleasure.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Westridge Acquires Mayer Laboratories

ID Lubricants parent company Westridge Laboratories has acquired sexual wellness brand Mayer Laboratories, manufacturer of Kimono condoms and Blossom Organics personal lubricants.

Male Power Debuts 'Ripple' Collection

Male Power has introduced its new Ripple collection of men's underwear.

Adam & Eve Reveals Results of 'Masturbation' Survey

Adam & Eve has released the results of a survey asking respondents how they prefer to masturbate.

Orion Debuts 'V-Stroker' Collection From Rebel Line

Orion Wholesale has introduced the new V-Stroker collection from its Rebel line.

Kheper, Warm Human Launch New 'Gift Bags'

Kheper Games has partnered with Warm Human to launch seven new naughty and irreverent-themed gift bags.

A Look at the Latest Trends in Pleasure Products

Pleasure brands, retailers and distributors with their finger on the pulse of the market are sharing their observations on the latest trends from the past year that are driving sales.

Blush Expands 'Anal Adventures' Collection

Blush has introduced X-Large Anal Beads from its Anal Adventures Collection.

Xgen Debuts '4Play' Collection From Bodywand

Xgen Products has introduced the new 4Play collection of clitoral stimulators from its Bodywand line.

Lovense Debuts 'Fizz' Stimulator

Lovense has introduced its new Fizz dual-head clitoral stimulator.

Show More