Peekay Nominated for 2 XBIZ Awards, Participating in XBIZ Retail Panel

AUBURN, Wash. — Peekay, Inc. has received two XBIZ Awards nominations for Retailer of the Year and Distributor/Wholesaler of the Year.

Peekay founder Phyllis Heppenstall also will be among the panel of distinguished adult retail chain leaders offering a “Blueprint for Success” at the XBIZ Retail Expo on day one of the inaugural event.

"What fun to be back ‘on the panel,’” Heppenstall said. “I love the audiences the questions, the interaction, the energy that comes from these seminars. And, of course, my passion is to deliver value to those attending.

“As leaders in the industry, represented by those on the panel, we owe it to others to help. We are all part of a great ‘business niche’ and we are all passionate to keep us growing. An industry must grow and expand or shrivel into obsolesence. Not adult! Join us at this dynamic informational seminar."

Founded in 1981 by Heppenstall and her daughter Kris Butt, Peekay is currently celebrating its 30th year.

Peekay operates 31 retail stores, including 20 Lovers stores in Washington State, and 11 A Touch of Romance and ConRev stores in California. Peekay's online presence features six websites, including the three retail brands and a site dedicated to wholesale customers. Peekay’s Lovers store in Tukwila was voted Best Lingerie Store by local patrons for two consecutive years in KING 5 News’ Best of Western Washington contest.

"The adult industry continues to astound me in the progressive movements we are finally able to accomplish,” Heppenstall said. “One must marvel, especially those of us who have ‘watched and waited’ for the level of professionalism that continues to evolve. Peekay's journey of the past 30 years is testament that ‘sustainabilty — doing the right thing,’ will always endure. We are very proud to be considered for this award with our peer group."

The XBIZ Awards will be presented Feb. 9 at the legendary Hollywood Palladium.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Eco Cozy' Collection

Male Power has introduced its new Eco Cozy collection of men's underwear.

Altitude Show Taps Deanna Klerks for Buyer Relations and Experience Manager

Altitude Show has hired Deanna Klerks as its new manager of buyer relations and experience.

Toendi Launches Full Company Rebrand

Pleasure brand Toendi has launched a rebrand of its logo and products.

Orion Expands 'Beastly Cocks' Line

Orion Wholesale has introduced two new fantasy dildos from its Beastly Cocks line.

Blush Debuts 'Riana' Massager

Blush has introduced the new Riana massager.

Eldorado Opens Preorders for 'Blō' Flavored Lube From JO

Eldorado Trading is now accepting preorders for the new Blō collection of flavored lubricants from JO, with shipments beginning July 13.

Orion Debuts 'Six in a Row 2.0' Dildo Set From 'You2Toys' Line

Orion Wholesale has introduced the new six-piece dildo set Six in a Row 2.0 from its You2Toys line.

Full Circle Debuts 'Savage Sex Sauce' Lube Collection

Full Circle has introduced its Savage Sex Sauce collection of lubricants.

Sustory Debuts 'Rex' Tapered Dildo

Pleasure brand Sustory has introduced its new Rex tapered dildo.

Kheper Releases New 'Sex Tower' Couples Game

Kheper Games has released its new Sex Tower couples game.

Show More