Peekay Nominated for 2 XBIZ Awards, Participating in XBIZ Retail Panel

AUBURN, Wash. — Peekay, Inc. has received two XBIZ Awards nominations for Retailer of the Year and Distributor/Wholesaler of the Year.

Peekay founder Phyllis Heppenstall also will be among the panel of distinguished adult retail chain leaders offering a “Blueprint for Success” at the XBIZ Retail Expo on day one of the inaugural event.

"What fun to be back ‘on the panel,’” Heppenstall said. “I love the audiences the questions, the interaction, the energy that comes from these seminars. And, of course, my passion is to deliver value to those attending.

“As leaders in the industry, represented by those on the panel, we owe it to others to help. We are all part of a great ‘business niche’ and we are all passionate to keep us growing. An industry must grow and expand or shrivel into obsolesence. Not adult! Join us at this dynamic informational seminar."

Founded in 1981 by Heppenstall and her daughter Kris Butt, Peekay is currently celebrating its 30th year.

Peekay operates 31 retail stores, including 20 Lovers stores in Washington State, and 11 A Touch of Romance and ConRev stores in California. Peekay's online presence features six websites, including the three retail brands and a site dedicated to wholesale customers. Peekay’s Lovers store in Tukwila was voted Best Lingerie Store by local patrons for two consecutive years in KING 5 News’ Best of Western Washington contest.

"The adult industry continues to astound me in the progressive movements we are finally able to accomplish,” Heppenstall said. “One must marvel, especially those of us who have ‘watched and waited’ for the level of professionalism that continues to evolve. Peekay's journey of the past 30 years is testament that ‘sustainabilty — doing the right thing,’ will always endure. We are very proud to be considered for this award with our peer group."

The XBIZ Awards will be presented Feb. 9 at the legendary Hollywood Palladium.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Debuts 'Dream Crush' Vibe

Blush has introduced the Dream Crush mini-vibrator from its Play With Me collection.

Vush, Kayla Jade Collab for Pleasure Product Collection

Sexual wellness brand Vush and performer Kayla Jade have partnered for a limited-edition line of pleasure products.

XBIZ Expo Debuts New '3D' Hybrid Show Format, Set for Jan. 8-12

XBIZ Expo, the premier business-to-business event exclusively for product manufacturers, retail buyers and the broader pleasure community, will return this January with a new hybrid format designed to give qualifying participants more ways to conduct business.

Doja Cat Gives Nod to Motorbunny

Doja Cat has given a nod to Motorbunny in a social media post.

Full Circle Debuts 'My Buddy' Anal Vibe Collection

Full Circle has introduced its new My Buddy collection of anal vibrators.

Lovense 'Gemini' Spotlighted on Wired.com

Lovense’s Gemini nipple clamps have been spotlighted on Wired.com.

Rocks Off Debuts 2 Rechargeable Bullet Vibes

Rocks Off has introduced two new rechargeable bullet vibrators.

Little Leaf Agency Expands to Spanish Market, Names Danni Llapart New PR Executive

Little Leaf Agency has expanded its territory to include the Spanish market and named Danni Llapart as its Barcelona-based PR executive.

ToyChats Taps Cam Jennings for Director of Business Development

Pleasure product review website ToyChats has hired industry veteran Cam Jennings as its new director of business development.

Onahole Debuts New 'Warm Mouth of a Swimsuit Girl' Stroker

Pleasure brand Onahole has introduced its new Warm Mouth of a Swimsuit Girl stroker.

Show More