Peekay Nominated for 2 XBIZ Awards, Participating in XBIZ Retail Panel

AUBURN, Wash. — Peekay, Inc. has received two XBIZ Awards nominations for Retailer of the Year and Distributor/Wholesaler of the Year.

Peekay founder Phyllis Heppenstall also will be among the panel of distinguished adult retail chain leaders offering a “Blueprint for Success” at the XBIZ Retail Expo on day one of the inaugural event.

"What fun to be back ‘on the panel,’” Heppenstall said. “I love the audiences the questions, the interaction, the energy that comes from these seminars. And, of course, my passion is to deliver value to those attending.

“As leaders in the industry, represented by those on the panel, we owe it to others to help. We are all part of a great ‘business niche’ and we are all passionate to keep us growing. An industry must grow and expand or shrivel into obsolesence. Not adult! Join us at this dynamic informational seminar."

Founded in 1981 by Heppenstall and her daughter Kris Butt, Peekay is currently celebrating its 30th year.

Peekay operates 31 retail stores, including 20 Lovers stores in Washington State, and 11 A Touch of Romance and ConRev stores in California. Peekay's online presence features six websites, including the three retail brands and a site dedicated to wholesale customers. Peekay’s Lovers store in Tukwila was voted Best Lingerie Store by local patrons for two consecutive years in KING 5 News’ Best of Western Washington contest.

"The adult industry continues to astound me in the progressive movements we are finally able to accomplish,” Heppenstall said. “One must marvel, especially those of us who have ‘watched and waited’ for the level of professionalism that continues to evolve. Peekay's journey of the past 30 years is testament that ‘sustainabilty — doing the right thing,’ will always endure. We are very proud to be considered for this award with our peer group."

The XBIZ Awards will be presented Feb. 9 at the legendary Hollywood Palladium.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Introduces 'My Buddy' Plug Collection

Full Circle has debuted its new My Buddy line of vibrating anal plugs.

Vibratex Names Kerrie McKinnon as Retail Specialist

Vibratex has named Kerrie McKinnon as its new retail specialist.

Orion Debuts 'Suspender Corset' From Cottelli Lingerie

Orion Wholesale has introduced a suspender corset from its Cottelli Lingerie line.

Male Power Debuts Limited-Edition 'Kilauea' Collection

Male Power has introduced its new limited-edition Kilauea collection of men's underwear.

Pjur Introduces 'Man Lust' Pleasure Gel

Pjur has debuted its new Man Lust stimulating pleasure gel with spilanthol.

Orion Debuts 'Duo Vibrator' From 'Couples Choice' Line

Orion Wholesale has introduced the Duo Vibrator from its Couples Choice line.

Kheper Releases New 'Reverse Adult Charades' Party Game

Kheper Games has released the new Reverse Adult Charades party game.

Nalpac/Entrenue, Jen Jenivive Sign US Distro Deal

Nalpac/Entrenue and U.K.-based author Jen Jenivive have signed an exclusive U.S. distribution deal for Jenivive’s books.

Male Power Debuts 'Open Ended' Collection

Male Power has introduced its new Open Ended collection of men's underwear.

Magic Silk Debuts 'Euro Lux' Collection

Magic Silk has introduced its new Euro Lux line of lingerie.

Show More