Peekay Nominated for 2 XBIZ Awards, Participating in XBIZ Retail Panel

AUBURN, Wash. — Peekay, Inc. has received two XBIZ Awards nominations for Retailer of the Year and Distributor/Wholesaler of the Year.

Peekay founder Phyllis Heppenstall also will be among the panel of distinguished adult retail chain leaders offering a “Blueprint for Success” at the XBIZ Retail Expo on day one of the inaugural event.

"What fun to be back ‘on the panel,’” Heppenstall said. “I love the audiences the questions, the interaction, the energy that comes from these seminars. And, of course, my passion is to deliver value to those attending.

“As leaders in the industry, represented by those on the panel, we owe it to others to help. We are all part of a great ‘business niche’ and we are all passionate to keep us growing. An industry must grow and expand or shrivel into obsolesence. Not adult! Join us at this dynamic informational seminar."

Founded in 1981 by Heppenstall and her daughter Kris Butt, Peekay is currently celebrating its 30th year.

Peekay operates 31 retail stores, including 20 Lovers stores in Washington State, and 11 A Touch of Romance and ConRev stores in California. Peekay's online presence features six websites, including the three retail brands and a site dedicated to wholesale customers. Peekay’s Lovers store in Tukwila was voted Best Lingerie Store by local patrons for two consecutive years in KING 5 News’ Best of Western Washington contest.

"The adult industry continues to astound me in the progressive movements we are finally able to accomplish,” Heppenstall said. “One must marvel, especially those of us who have ‘watched and waited’ for the level of professionalism that continues to evolve. Peekay's journey of the past 30 years is testament that ‘sustainabilty — doing the right thing,’ will always endure. We are very proud to be considered for this award with our peer group."

The XBIZ Awards will be presented Feb. 9 at the legendary Hollywood Palladium.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Liberator Introduces 'Luxe Faux-Fur' Throw Collection From 'Fascinator' Line

Liberator has debuted its Luxe Faux-Fur throw blanket collection from its Fascinator line.

XR Brands Debuts 'Jock Premium' Squirting Dildos Collection

XR Brands has introduced its Jock Premium collection of squirting, silicone dildos.

Kaotik Labs, Dildos Assorted Ink Distro Deal

Svakom’s male-focused sextech sister brand, Kaotik Labs, has signed a deal with Dildos Assorted (DA) for exclusive online distribution.

Calvista Now Shipping Tenga Products and 'Iroha' Line

Calvista has signed an Australian and New Zealand distribution deal for Tenga and its Iroha product line.

Orion Unveils 6 New Styles From 'Abierta Fina' Line

Orion Wholesale has introduced six new styles from its Abierta Fina collection.

Full Circle Debuts New Pleasure Products for 'Anal August'

Full Circle has introduced its Sparkle-LIT anal plug and My Buddy collection of rechargeable plugs.

Creator and Sexual Wellness Brand Marketplace Platform 'Teasr' Launches

Teasr, an online marketplace for creators and sexual wellness brands that focuses on live-selling and video product demonstrations, has officially launched.

B-Vibe Debuts 'Premium XXL' Collection

B-Vibe has debuted its Premium XXL collection of dildos and anal pleasure products.

Orion Debuts 'Love Balls' Collection From Cuties Line

Orion Wholesale has introduced the new Love Balls pelvic trainer collection from its Cuties line.

Lovehoney Group Resolves Patent Disputes With Maia Toys, CalExotics, Doc Johnson

Lovehoney Group announced in a statement that it has settled patent disputes with Maia Toys, CalExotics and Doc Johnson Enterprises regarding products protected by the company’s intellectual property rights.

Show More