Hefner, Leading the Private Playboy, Has Salary Set at $1M

HOLMBY HILLS, Calif. — In a sea of filings with the Security Exchange Commission, founder Hugh Hefner and his team have outlined Playboy's transition to a private company.

Hefner, according to one of the numerous filings, will agree to an annual base salary of $1 million and entitled to his permanent residence at the Playboy Mansion. Hefner's salary in 2009, the last year recorded, also was $1 million.

The filings with regulators include all kinds of information on the company in presentations to board members on company divisions, including pay per view, and investor institutions.

The filings also include letters to shareholders and the formal offer to purchase statements.

Hefner’s plan remains a good one for the Playboy founder, who has been its chief creative officer ever since its beginning in 1953. Hefner is 84.

“If Mr. Hefner’s employment is terminated for cause or Mr. Hefner resigns for good reason, then during the remainder of his life, he may continue to reside in the Playboy Mansion ...," Playboy said in the regulatory statement.

The new agreement also spells out terms of using the Playboy name past his life.

"Following Mr. Hefner’s death or any time at which he no longer owns any equity in purchaser, the surviving corporation may continue using the licensed property in connection with then-existing uses that were previously approved by Mr. Hefner for an annual license fee of $250,000 payable to a charitable foundation or other nonprofit designated by Mr. Hefner or his estate," Playboy said in the filing.

"The surviving corporation also receives a right of first negotiation/offer if Mr. Hefner ever elects to sell, assign or transfer the licensed property to a third party."

Playboy also said that CEO Scott Flanders will receive an annual base salary of $900,000, with an annual increase of $25,000 commencing in March, and an annual bonus opportunity of up to 100 percent of his base salary.

Hefner, who controls Icon Acquisition Holdings, plans on taking Playboy private along with investment firm Rizvi Traverse Management LLC, which was first approached by Playboy to go private in December 2009.

Previous to today's tender offer, Hefner owned about 70 percent of Playboy's Class A common stock and 28 percent of its nonvoting Class B stock.

The transaction values the company at about $207 million, topping Hefner's offer of $5.50 per share in July, though just shy of an offer made by FriendFinder Networks that's valued at $210 million.

Playboy's board of directors revealed in the filing Monday night it had turned down a higher price offer from FriendFinder , indicating the bid's value was less than that of Hefner's all-cash proposal.

Monday night’s SEC filings relative to Playboy can be viewed on its website here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Utah VPN Rule Enforcement Pause Extended in Aylo Lawsuit

Provisions of a Utah law making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification, which were set to come into force in May, have again been put on hold temporarily.

Anti-Censorship Bill Could Shield US Sites From Foreign AV Laws

A Republican congressman has introduced legislation to bar U.S. courts from helping to enforce any foreign law restricting speech that would domestically be protected under the First Amendment, potentially including foreign age verification laws.

X3 Expo 2027 All-Stars Unveiled, Dates Set for Jan. 8-9

X3 Expo will make its L.A. LIVE debut at the JW Marriott on Jan. 8-9, bringing together fans and industry insiders for North America’s largest assembly of stars, alongside a dazzling lineup of attractions spotlighting the cutting edge of modern media and pleasure tech.

Courtney Tillia, Girthmasterr Star in Latest From Brazzers

Courtney Tillia stars with Brazzers exclusive Girthmasterr and Kaiia Eve in the studio's latest release, "Yoga, Massage, Sex...In That Order!"

Adriana Chechik Returns to Dorcel for 'Dirty Game'

Adriana Chechik headlines the latest release from Dorcel, titled “Dirty Game.”

Keeley Kennedy Makes Her WIFEY Debut

Keeley Kennedy has made her debut for Vixen Media Group studio imprint WIFEY alongside her husband Seth and Chocolate Rod.

On the Set: Ricky Greenwood Makes a Case for Dystopian Desire in 'The Tribunal'

Outside a warehouse on a scorching, treeless frontage road in Compton, there is little to suggest that a movie is being made behind its nondescript walls. Similar buildings across the Southwest frequently house adult productions, their unassuming exteriors concealing carefully lit sets where crews labor over every visual detail.

Romantix-Fargo Zoning Dispute Heads Back to District Court

A federal appeals court on Thursday ruled that zoning officials in Fargo, North Dakota, acted in an “arbitrary and capricious” manner when they prevented sex toy retailer Romantix from opening a planned retail store in that city.

Leana Lovings Fronts Latest From Pure Taboo

Leana Lovings stars with Jason Sarcinelli in the latest release from Pure Taboo, titled "Swapping Students."

Reina O'Hara Is Hustler's 'Cover Honey' for September

Reina O’Hara is the Cover Honey for the September issue of Hustler Magazine and appears in a 14-page centerfold spread shot by Davide Esposito.

Show More