Ben Wa Celebrates 69 Years in Novelty Business

CLEVELAND, Ohio — Adult novelty company Ben Wa International, creator and trademark holder for the Ben Wa balls for women, has announced that 2011 marks the company’s 69th anniversary in business.

The Ben Wa company, founded in 1942 by Fred Malorrus, is a manufacturer of adult toys and novelties, including its most famous product, the Ben Wa balls for women.

The company said the balls are receiving mainstream popularity for their health benefits as a Kegel exercise product.

Over the past few years, Ben Wa has undergone a change in management and ownership, allowing the nearly 70-year old company to preserve and develop the Ben Wa brand, while preserving and expanding its core business as an active supplier of adult novelty products to retailers.

“Stay tuned as the Ben Wa company expands its base of industry-strategic partners as well as its reach into emerging media in 2011," Ben Wa President D. Gordon said.

"We will blend our strength as one of the most tenured and established brands in the U.S. and worldwide for adult novelty products with greater industry involvement overall, as well as participating in the interactive conversation that is called social media. Our trademark Ben Wa balls are the first Kegel exercise product for women in the world to be sold direct via a Facebook fan page without external links. This is only a taste of what’s to come for the company in the new year.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Debuts 'Toy Lube and Cleaner Collection

Pjur has introduced its new Toy personal lubricant and cleaner collection.

The Male Rose Names Emma Rose Brand Ambassador

Pleasure brand Male Rose has named multi-XMAs winner Emma Rose as its newest brand ambassador.

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot dual-motor, app-controllable stroker.

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry to promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Williams Trading, Micro-Journey Sign East Coast Distro Deal

Williams Trading Co. has signed a deal to distribute wellness brand Micro-Journey's Mushroom Tablets on the East Coast.

Show More