Report Says 2010 DVD Sales Down, Blu-ray, Internet Delivery Up

CYBERSPACE — Overall sales and rentals of Blu-ray discs soared in 2010 while regular DVD sales took a dive.

According to a report by market research firm Screen Digest, retail sales of Blu-ray HD movies rose 64.2 percent year to year, as disc rentals ballooned 105.5 percent.

And coming as no surprise to the adult industry, the overall DVD market declined 3.8 percent primarily due to a 15.6 percent drop in retail DVD sales amounting to $1.5 billion. Retail sales, according to the researcher is the largest segment of the home video market.

DVD rentals, the second most important segment, also contributed to lowering the overall market. Rentals declined 12.4 percent, or $749 million.

New technology — especially Blu-ray discs and Internet rental and sales provided by cable TV, satellite and phone companies — drove the downturn in the traditional DVD market.

But the report pointed out that despite its growing strength, the network segment amounted to only 12.2 percent of the total $18.5 billion video entertainment market last year while physical rentals and sales of DVDs accounted for the rest, which is why Hollywood first releases movies on DVD before licensing them for Internet delivery through companies like Netflix.

And Internet delivery of movies is expected to continue to hurt DVDs. The research reported that revenue from all types of electronic delivery rose by 21.9 percent in 2010 which marks a milestone by exceeding 10 percent of total market revenue for the first time.

"Screen Digest expects the network segment to gain share in the overall market during the coming years, leaving studios with a delicate balancing act as they attempt to revive growth in overall home video entertainment revenue in this post-recession era," Screen Digest analyst Tom Adams said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Digital Playground Premieres Marvin Love's 'The Last Resort'

Digital Playground has debuted Marvin Love's new feature, "The Last Resort."

Juliana Marie Stars in Latest From New Sensations

Juliana Marie stars with Danny Mountain in the latest release from New Sensations.

Sex Work CEO Launches 'Teams Plan' for AI Assistant

Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.

April O'Neil Returns to 'All-Girl Massage' From Adult Time

April O’Neil stars in the latest installment of Adult Time series "All-Girl Massage," titled "This Ass Ain’t Gonna Rub Itself!"

Adult Time Drops New Installment of 'MILF Overload'

Adult Time has released the latest installment of director Jim Powers' series "MILF Overload."

Coco Bae Fronts Latest From Reality Kings

Coco Bae stars with Jordi El Nino Polla in the latest release from Reality Kings.

Eve Sweet Stars in Latest From Blacked Raw

Vixen Angel Eve Sweet stars with Vixen Media Group (VMG) exclusive Jason Luv in the latest release from studio imprint Blacked Raw.

Brazzers Drops Season Finale of 'MILF Quest'

Brazzers has released the final episode of the first season of "MILF Quest," hosted by Cherie DeVille.

Beca Barbie Makes Her Hookup Hotshot Debut

Beca Barbie has made her debut for Hookup Hotshot alongside Nade Nasty.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

Show More