The company said the winner of performer Lucas Vitello's live chat and dildo show will receive 100 free VOD minutes to watch any of the movies in C1R's entire library of movies.
The show is being directed by C1R exclusive director Doug Jeffries, whose XBIZ 2011 nominated Best Movie of the Year, "Grand Slam: Little Big League 4," is currently topping the charts, according to the company.
The show will begin at 6 p.m. PT and viewers must be logged into the chat room during the live show to be eligible.
The company also announced that anyone who becomes a fan of C1R on the company's official Facebook page automatically receives a coupon for 15 free minutes to watch any movie of their choice at C1R.com.