Nabs Specialty Distributor of the Year Nom

HUNTINGTON BEACH, Calif. — was named as a finalist nominee in the Distributor/Wholesaler of the Year category in the 2011 XBIZ Awards.

Parent company XR, LLC established its distribution arm, Sex Toy Distributing in 2006. The nomination comes on the heels of a Distributor of the Year win at the 2010 StorErotica Awards.

“It is truly an honor to be nominated for the XBIZ Specialty Distributor of the Year Award,” said Bethany Brown, wholesale administrator. “We have developed close relationships with our clients and are always open ears to their opinions and needs which has enabled us to grow at an accelerated pace over the last few years. Our grassroots method will always stay strong as we continue to put our heads together to become the best of the best.”

Specialized attention to key niche products along with competitive pricing on major brand names has set Sex Toy Distributing apart from the masses. The one-stop-shop offers everything from unique fetish gear, sex machines and lingerie, down to the staple items such as the Pocket Rocket. Doc Johnson, California Exotic Novelties, Topco Sales, Pipedream Products, Leg Avenue and Sportsheets are a few of the brands offered by SexToyDistributing.

Recent company expansion to a 30,000 square foot state-of-the-art warehouse has expanded product offerings, as well as streamlining order fulfillment, with a 97 percent fill-rate.

"We are very proud of the progress we have made in 2010, along with the recognition our customers and the novelty industry have shown us,” XR CEO Ari Suss said. “One of our accomplishments was implementing a new operations system that will be a key element in our growth. As we customize the system we will be able to further expand our diverse product lines and provide an even higher level of customer service. Our wholesale team has done a wonderful job working to make the company it is today.”

The 2011 XBIZ Awards will be presented Feb. 9 at a star-studded ceremony at the historic Hollywood Palladium.