The company said the new logo reflects a "larger than life" attitude that it uses to represent clients.
“Star Factory PR prides itself on being in tune with with viral marketing and social networking mediums,” Star Factory's Alexander Raymond said.
“From making Eva Angelina viral videos available as free mp4 downloads years ago to using QR codes for Tanya Tate’s hardcopy promotions now, we try to stay on the forefront of new ideas and concepts and embrace them. Social marketing isn’t a buzz word for Star Factory PR, it’s a belief.”
The company said changes to the Star Factory PR site include the addition of a web bar that is integrated with social networking websites.
“We strive to achieve interaction with those users," Raymond said.
"In turn creating awareness for our clients with the intent of getting users involved with our campaigns. From the web bar visitors can ‘like’ the site, view recent ‘tweets,’ ‘digg it,’ ‘reblog,’ the site, visit the Youtube page and more. In the coming weeks even more additions to the site are set to be made."
