Grooby Using QR Coding on DVDs for Smartphones

HONOLULU — Grooby Productions has added QR coding to a recent DVD release so consumers can view the movie on mobile devices.

QR code technology has been popular in Asia and is now starting to catch on for smartphones like Apple's iPhone and devices powered by Google Android.

QR codes, or quick response codes, are the matrix that consumers are seeing more often on products, posters and places all over the physical world. The matrix can link to huge amounts of information when scanned through your smartphone's camera.

For Grooby Productions, the transgender-niche specialty studio is releasing "Buddy Wood's Amy Daly, the Translesbian!" with QR codes.

Grooby says it is the first transgender DVD outside of Asia to implement QR coding.

"Grooby hopes to use this technology in bridging the gap between offline promotions and its online brand," the company said in a release. "This innovation would give costumers more ways to interact with their products, allowing customers to make informed and satisfying purchase decisions."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

Pastelle Makes Her TransAngels Debut

Pastelle has made her TransAngels debut alongside Ali Rush in "Royal Sucksession."

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

Show More