Tablets Will Hurt PC Sales More Than Expected, Study Says

CYBERSPACE — Tablet computers will hurt PC sales at a much faster rate that expected according to a recent research study from Goldman Sachs.

The report said this could be particularly damaging to heavyweights like Microsoft and Intel if they don’t get on the tablet bandwagon.

Analysts at the investment bank said they expect tablet sales to eat into PC sales at a rate of 33-35 percent, slowing PC growth to only eight percent – well below market expectations.

The Goldman findings said that Microsoft and its partners have not responded to the success of tablets from Apple, Google and their partners.

"What is surprising is that many of these products are not utilizing Intel microprocessors or a Microsoft operating environment," said Goldman Sachs analyst Bill Shope.

Shope said he expects that 54.7 million tablets will be shipped in 2011, an increase of more than 500 percent over 2010. "The fast rise in tablets could have significant implications across the technology industry as a whole," said Shope. He added that if iPad estimates are included, Apple's share of the consumer computer market is approaching 12 percent.

Another Goldman analyst, Sarah Friar, said that a tablet response is still not forthcoming from Microsoft. The report pointed to Microsoft CEO Steve Ballmer who failed to deliver on a promise to release a Windows 7-based tablet by Christmas.

According to the report, Microsoft is however planning to release tablets that run Intel's Oak Trail processor for mobile devices in early 2011. But Goldman feels it may be too late and downgraded Microsoft's stock rating from “buy” to “neutral” in October.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Publishes Guidance on New UK Pornography Laws

The Free Speech Coalition (FSC) has published information for its members on the United Kingdom's recently passed pornography laws, which take effect next week.

Brazil Issues Guide to Digital Safety Compliance

Brazil’s National Data Protection Agency (ANPD) published on Wednesday a new guide outlining online providers’ child-protection responsibilities under the Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

AEBN Publishes Popular Searches by Country for August, September

AEBN has released the list of popular searches from its straight and gay theaters, by country, for August and September.

2027 XBIZ Exec Awards Nominees Announced for Adult Entertainment Edition

XBIZ is pleased to announce the nominees for the adult entertainment industry edition of the 2027 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Friday, Jan. 8, in conjunction with the XBIZ 2027 event series.

Pineapple Support to Host 'Effective Parenting' Support Group

Pineapple Support is hosting a free online support group for performers with children.

XMA Nominations Party Set for Nov. 17 at Avalon Hollywood

A night that sets the stage for the flagship XMAs, this year’s nominations reveal party will take place at Avalon Hollywood on Tuesday, Nov. 17, with red-carpet arrivals starting at 8 p.m.

BrattyGirls.com Launches Through PAYSITE

Producer Robert Peru has launched his newest membership site, BrattyGirls, through PAYSITE.

Arcom Issues Warnings to 3 Adult Sites Over Age Verification

French media regulator Arcom has issued formal notices to the operators of three adult websites that the agency says have failed to implement age verification as required under French law.

AEBN Reveals Ariel Demure as Top Trans Star for Q3 of 2026

AEBN has named its top trans stars for the third quarter of 2026, with Ariel Demure landing atop the leaderboard.

Porn Piracy: How AI Is Transforming Content Theft and Protection

Gone are the days when the word “pirate” primarily conjured images of clever scoundrels like Captain Jack Sparrow, swaggering across the high seas in search of gold and jewels. Today’s most prolific pirates operate in the darkest corners of the internet, armed with bots, scrapers and generative AI.

Show More