Mohn, who replaces Diane Silberstein, comes to Playboy from Primedia where he served as president of the Consumer Automobile Group for five years and was in charge of the sales, editorial, marketing, operations and franchise development for Motor Trend, Truck Trend and Automobile magazines and their respective websites. While at Primedia, Mohn was also responsible for expanding the company brand internationally into print, broadcast, television and radio, and increasing revenue more than $25 million.
In announcing the hiring of Mohn, Playboy Chairman and Chief Executive Officer Christie Hefner lauded his experience in bundling publishing assets in print, television, online, radio and events to increase advertising revenue.
"We are confident that Lou is the perfect candidate for this vital position within our company," Hefner said. "With over 25 years of publishing industry experience, top-notch leadership skills and a highly-regarded reputation among the advertising community, he will be of great value to our magazine, the driver of our internationally popular brand."
Mohn’s immediate goals for Playboy will be to create new categories of business, reinforce Playboy’s already existing areas of business and strengthen relationships with advertisers.
Prior to joining Primedia, Mohn served as senior vice president at Real Names Corporation, an Internet start-up, and before that he began his career in publishing at the McGraw-Hill Companies as account manager/director of marketing for 33 Metal Producing Magazine and account manager at Industry Mart/NC Shop Owner Magazine.