“I’m looking forward to my new, expanded role with ATK,” Campos said. “Taking raw content and turning it into something you can take beyond your laptop to watch in your living room is both challenging and gratifying.”
A established leader in online “girl-next-door,” amateur content, ATK’s offline presence has grown considerably since Kick Ass Pictures began distributing their DVDs three years ago. Their titles now regularly appear on the industry’s best-seller charts.
“My favorite part about the DVD process is creating the title,” Campos revealed. “In a couple words I have to let the consumer know what it’s all about. You can assemble an amazing movie, but if you don't give it a catchy title it’s not going to sell.”
“I already love the first title Melissa came up with,” admitted Kick Ass president Mark Kulkis. “'Access Restricted: No Boys Allowed!' It makes lesbianism sound like a secret clubhouse to which you’re getting a voyeur pass. I’m sure it’s going to do great when it comes out in January.”
ATK president Kim Nielsen remarked, “Our DVD partnership with Kick Ass has been very productive due to the fact that both companies are customer-oriented and pride themselves in producing the highest quality products we can. Melissa completely embraces this philosophy and I am confident that she will help us stay on top in a very competitive marketplace.”
For sales information on ATK DVDs, contact Scott at Kick Ass (scott@kickass.com.)
