The company said these mobile ads provide an excellent incremental revenue stream for site owners who currently do nothing with their mobile traffic or for those publishers looking for better alternatives. The ads will be sold on a cost per thousand impressions (CPM) basis to advertisers.
“Our publishers continue to ask us for more options to monetize their sites, and we now have CPM banners, pop-unders, CPC text ads, raw clicked traffic, interstitial, and now mobile ad units,” said Daniel Rand, CEO of Adult AdWorld.
The company said ads for the new program detect the operating system of the site visitor and redirect those surfing from mobile operating systems to Adult AdWorld mobile advertisers.
“We view this as a significant incremental revenue opportunity for publishers to further monetize their existing traffic, and will be launching a pay per click search product as an additional incremental revenue opportunity in the fourth quarter of 2010,” Rand added.
Publishers can find the program at AdultAdWorld.com with the tracking tags available in the codes section after logging in to the site.