The company said the new homepage highlights Brown Bag Party's commission program for their sales representatives and offers categories such as hosting a party, shopping through its secure online store and circulating images of the company's top sellers.
"The redesigning effort has been well worth it," said Peter Palmiotto, company co-founder and CEO.
"The new Brown Bag Party website is cool, clean, easy to use and very retro sexy. Not only is the website crisp and clear, but we also have great features for the at home shopper, too."
The company said the features include a running wishlist, which keeps track of the shopper's desires, products and offers a checkout system.
The newly designed website also lets Brown Bag Party consultants customize their information on their own personal company-hosted website and includes direct social-networking links for its consultants.
"Social networking is huge and will remain a major channel in which we focus our marketing," Palmiotto said.
"This new consultant-managed feature includes tailored links to many social media connections such as Facebook, Twitter and many others.
"We look forward to embracing even more representatives who find out about the Brown Bag Party opportunity through the web, continuing to support our reps through our technology and 50 percent commission rate, while offering our customers the high quality products we are known for. I can't wait for the next chapter in our non-stop growth."
Brown Bag Party offers romance home parties through a network of independent representatives throughout the U.S.