Good Vibrations Opens Store Near S.F.'s Union Square

SAN FRANCISCO — Good Vibrations plans on opening its fourth location in the Bay Area across from Bloomingdale's in downtown San Francisco's Union Square district.

The sex toy store, the fifth chain-wide, will occupy more than 3,000 square feet and serve as its flagship store when it opens its doors shortly after Thanksgiving, said Jackie Strano, the company's chief operating officer.

"We are so pleased and proud to be expanding our retail operations just in time for the holiday season," Strano said. "Where our other Bay Area stores are more neighborhood/destination-based locations, our new store is in the heart of the downtown shopping and hotel district, easily accessible to tourists and locals alike."

Plans for opening festivities will be announced shortly, Strano said.

Good Vibrations opened its first store in San Francisco's Mission District in 1977, adding a second store across the bay in Berkeley, Calif., in 1994 and another in the Polk Street/Nob Hill neighborhood in 2003.

In 2006, the company expanded eastward to Brookline, Mass.

Company sexologist Carol Queen said the store addition "will allow us to do an even better job promoting pleasure, quality and communication."

"I'm excited about this expansion particularly because our downtown location will make us so much more accessible to visitors to San Francisco," she said. "There's no experience that compares to a visit to a truly sex-positive store like Good Vibrations."