Mobile Adult Revenue in W. Europe Forecast to Reach $2.8B by 2015

HAMPSHIRE, U.K. — Mobile adult content and services are expected to reach $2.8 billion by 2015 in Western Europe, according to a new forecast from Juniper Research.

The increase — from $1.7 billion in 2009 — is driven primarily through the uptake of video chat and subscription-based services, said Juniper Research's report, which noted that the adult mobile market is only now maturing and beginning to monetize traffic by offering mobile-optimized content and billing mechanisms.

Juniper Research says that video chat service providers report a combination of high retention rates and — with services often billed at several dollars per minutes — of very high average revenue per user.

Meanwhile, the report said, the industry is experiencing a transition from pay-per-download to subscription models as direct-to-consumer adult sites gain traction and traffic by offering a wide range of specialized niche content.

According to the report's author, Dr. Windsor Holden, "In Western Europe, adult areas on operator portals were relatively successful, as were off-portal services billed via premium-rated SMS.

"As people have increasingly surfed the Internet via the mobile, they're discovering a wealth of free content — much of it not optimised for the mobile experience, but still more than sufficient for casual users."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Only Tax Deductions Joins Pineapple Support as Sponsor

Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Adult Empire Launches 'Conversations' Podcast Series

Adult Empire has launched a new official podcast series hosted by Nicole Chappelle and Charlie.

Sex Work CEO Launches 'Teams Plan' for AI Assistant

Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

Show More