Williams Trading Co. Picks Up On, Risqué Wigs

PENNSAUKEN, N.J. — Williams Trading Co. has added the Risqué line of sexy wigs from Estetica Designs and On all-natural arousal oil by Sensuva to its offerings.

According to the company, the Risqué line features several trendsetting and bold styles and colors.

"Our company has been in business since 1979 but manufacturing wigs for our primary market, which are wig shops, and seeing a need for a more fun, sexy line of wigs we introduced this collection at the lingerie show in April," said Robert Levin, sales manager of Estetica Designs. "We have gotten an amazing response."

The company said that the Risqué collection is unique because Risqué Wigs are made on a pure stretch cap for a lighter feel and better fit. Ten of the 15 colors used are a synthetic fiber called Futura, which is a heat resistant fiber that allows for curling or flat ironing without damage.

"Williams Trading decided to pick up this line because it is unique, fun and right on trend for Halloween or any time you want to play dress up," said Kelly Szwed, marketing and promotions coordinator at Williams Trading Co. "We had so many requests for wigs and this is a sexy way to add some adventure to your day or night."

Williams Trading Co. said it picked up On for Her approximately one month ago and has received a very positive response. On is a proprietary blend of organic essential oils and botanicals designed to create an electrifying sensation.

According to the company, just one or two drops creates a warm, tingling sensation followed by an almost electric buzzing stimulation that will induce natural lubrication for pleasure lasting up to one hour. It can also be reactivated with water.

On is organic, containing no harsh preservatives, parabens, perfumes, or artificial flavoring, tastes of cinnamon and ginger and is menthol-free.

For sales, call (800) 423-8587, or email sales@williamstradingco.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Debuts 'Bare by Baci' Wellness Collection

Xgen Products has introduced its Bare by Baci line of wellness products.

COTR Renews Flagship Brand Domains

COTR, Inc. has renewed its multi-year domain leases for its flagship sexual wellness brands, b-Vibe, Le Wand, and The Cowgirl.

Orion Expands Cottelli 'Lingerie,' 'Party' Lines

Orion Wholesale has introduced three new pieces from its Cottelli Party line and one from its Lingerie collection.

Court of International Trade Rejects Trump 'Replacement' Tariffs

The U.S. Court of International Trade on Thursday ruled that President Trump’s 10% global tariff under the Trade Act of 1974, imposed after the Supreme Court invalidated the administration’s broad “Liberation Day” tariff regime, is illegal — but stopped short of a nationwide injunction against the tariff.

Blush Announces Executive Appointments

Blush has announced three new executive appointments across its organization.

Williams Trading Launches 2026 'Pride' Promo, Summer Catalog

Williams Trading has launched its 2026 Summer Pride promotion and catalog.

Magic Silk Debuts 'Rush' Collection

Magic Silk has introduced its new Rush line of lingerie.

Playharda Introduces 'AquaPulse Trio' Shower Massager

Playharda Wholesale has debuted the AquaPulse Trio shower massager with interchangeable heads.

Sportsheets Releases New Training Video for 'Shadow' Collection

Sportsheets has released its latest training video, hosted by Brand Ambassador Rin Musick, featuring the Sex & Mischief line’s Shadow Collection.

Orion Debuts 'Ultimate Sex Stool' From 'The Banger' Line

Orion Wholesale has introduced the new Ultimate Sex Stool from its Banger line.

Show More