Williams Trading Co. Picks Up On, Risqué Wigs

PENNSAUKEN, N.J. — Williams Trading Co. has added the Risqué line of sexy wigs from Estetica Designs and On all-natural arousal oil by Sensuva to its offerings.

According to the company, the Risqué line features several trendsetting and bold styles and colors.

"Our company has been in business since 1979 but manufacturing wigs for our primary market, which are wig shops, and seeing a need for a more fun, sexy line of wigs we introduced this collection at the lingerie show in April," said Robert Levin, sales manager of Estetica Designs. "We have gotten an amazing response."

The company said that the Risqué collection is unique because Risqué Wigs are made on a pure stretch cap for a lighter feel and better fit. Ten of the 15 colors used are a synthetic fiber called Futura, which is a heat resistant fiber that allows for curling or flat ironing without damage.

"Williams Trading decided to pick up this line because it is unique, fun and right on trend for Halloween or any time you want to play dress up," said Kelly Szwed, marketing and promotions coordinator at Williams Trading Co. "We had so many requests for wigs and this is a sexy way to add some adventure to your day or night."

Williams Trading Co. said it picked up On for Her approximately one month ago and has received a very positive response. On is a proprietary blend of organic essential oils and botanicals designed to create an electrifying sensation.

According to the company, just one or two drops creates a warm, tingling sensation followed by an almost electric buzzing stimulation that will induce natural lubrication for pleasure lasting up to one hour. It can also be reactivated with water.

On is organic, containing no harsh preservatives, parabens, perfumes, or artificial flavoring, tastes of cinnamon and ginger and is menthol-free.

For sales, call (800) 423-8587, or email sales@williamstradingco.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Adds New Stocking Styles to 'Cottelli Legwear' Line

Orion Wholesale has expanded its Cottelli Legwear collection with several new stocking styles.

Xgen Expands 'Bare by Baci' Wellness Collection

Xgen Products has expanded its Bare by Baci line of wellness products with five new additions, comprising two pleasure balms, two body glow lotions, and a pheromone-infused body mist.

Full Circle Expands 'Be Savage' Lingerie Line

Full Circle has added 77 new items to its Be Savage lingerie collection.

Satisfyer Signs Multiyear US Distribution Deal With Williams Trading, Honey's Place

Satisfyer has entered into a multiyear U.S. distribution agreement with Williams Trading Co. and Honey's Place, naming both companies as master distributors for Satisfyer and Fun Factory products nationwide.

Male Rose Announces Ownership of Trademarks for Signature Pleasure Products

Pleasure brand The Male Rose announced that it has secured ownership of the registered trademarks for its signature products, including its namesake vibrator as well as the Gawk Gawk 3000.

Orion Debuts 4 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced four new burgundy-colored styles from its Noir Handmade collection.

Dame Launches Crowdfunding Campaign for 'Hup' Vibrating Pillow

Dame has launched a crowdfunding campaign for Hup, its rideable, vibrating pillow, on Kickstarter.

Male Power Debuts 'Peacocking' Collection

Male Power has introduced its new Peacocking collection of men's underwear.

A Look at the Trends Shaping Male Pleasure and Wellness

The male pleasure category was once defined by familiar products: non-powered sleeves and strokers, manual penis pumps, rings and a relatively small selection of prostate toys. Today, manufacturers draw inspiration from consumer electronics, sexual wellness, gaming, streaming content and app-driven interaction, while still relying on one of the category's oldest staples: the basic stroker.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Show More