“What many people don’t understand is that most companies shooting in hi-def don’t edit in hi-def,” Lurid President Guy Pham told XBiz. And that, according to Pham, can make a world of difference in the picture quality of the final product.
Judging from the reactions of show attendees stopping by the Lurid booth, he has a point. A few literally blurted out, “Wow,” while viewing the movies on display.
Pham started Lurid Entertainment a year and a half ago with a goal of being among the first to take full advantage of a technology he said few truly understand.
A number of adult studios already are releasing hi-def versions of their DVDs, usually in two-disc sets with one hi-def disc and one “down-converted” standard disc. Because there are no commercially available hi-def DVD players, the hi-def discs could only be played on PCs.
But the latest version of Microsoft’s Xbox, the 360, plays hi-def discs, a fact Pham said opens up huge market opportunities for producers. Once customers see a sample of what “true” hi-def looks like, demand should increase, he believes.
Pointing out goose bumps on a performers skin, Pham added, “This type of picture has never been possible on a TV. We want to make it as real as possible. Sure, there’s a whack factor involved, but we also shoot the movies in a way that adds something to the hi-def experience. People respond to it.”
To help promote its hi-def offering, Lurid is giving away three Apple Video iPods and an Xbox 360 during the show.
