Flynt Brothers' Legal Battles Rage Over Hustler Name

CINCINNATI — Attorneys for Larry Flynt Publications, in their federal trademark infringement case against Jimmy Flynt, are seeking a permanent injunction to keep Hustler Cincinnati from using the Hustler name.

In a prehearing memorandum, which was filed earlier this week at U.S.District Court in Cincinnati, Larry Flynt attorneys claim that Hustler Cincinnati, a former licensee of the plaintiff, “has continued to improperly use plaintiff’s world-famous and federally-registered Hustler marks after the termination of Hustler Cincinnati's license agreement with plaintiff.”

The filing laid out the reasoning behind why an injunction is warranted saying that LFP owns the registered Hustler marks; Hustler Cincinnati licensed them marks from LFP with approval; LFP terminated the license agreement with Hustler Cincinnati but continued to use the marks, causing likelihood of confusion and irreparable harm to the plaintiff.

The memorandum also said Jimmy Flynt and Hustler Cincinnati have sought to distract the court from these facts by asserting a variety of vague defenses, including that Jimmy is a co-equal partner with his brother Larry Flynt and has rights to the Hustler marks.

“Neither Jimmy nor Hustler Cincinnati has ever previously contested plaintiffs' ownership of the Hustler marks nor the validity of any license agreements,” the filing said. “In fact, Jimmy has consistently disavowed, both through written contracts and sworn testimony, any ownership interest whatsoever in LFP or the Hustler marks. Indeed, Jimmy has never claimed any rights to LFP or the Hustler marks until LFP terminated the license agreement with Huslter Cincinnati in 2009.”

The court document provides further details about how Jimmy Flynt, in previous testimony over the years, has admitted to never having any ownership interest or stock in LFP.

The filing said the plaintiffs do not seek to put Jimmy or Hustler Cincinnati out of business.

“Plaintiffs merely seek to stop Hustler Cincinnati from infringing on the Hustler marks and engaging unfair competition. In other words, plaintiffs only seek to force Hustler Cincinnati to comply with its legal obligations. Meanwhile, the harm to plaintiffs is substantial.”

The plaintiffs are also seeking attorney fees. The preliminary injunction hearing is Oct. 12.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Unveils New 'Kink Royal' Collection From 'Noir Handmade' Line

Orion Wholesale has introduced the Kink Royal collection from its Noir Handmade line.

Florida Congressman Files Latest Bill to Repeal Section 230

Rep. Jimmy Patronis of Florida has become the latest member of Congress to propose legislation that would repeal Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Williams Trading Releases 2026 'Valentine's Day Essentials' Catalog

Williams Trading Co. has released its new 2026 Valentine’s Day Essentials catalog.

Le Wand 'Lick' Vibrator Featured in Wired Review

Le Wand's Lick three-in-one vibrator is featured in a new review on Wired.com.

We-Vibe Debuts 2 New Vibrating Cock Rings

We-Vibe has introduced its new Pivot 2 and Verge 2 vibrating cock rings.

Lovense Debuts 'Lush Anal' Vibrator

Lovense has introduced its new app-controlled Lush Anal vibrator.

Irish Parliamentary Committee Weighs Stricter AV Laws

The Irish national parliament’s Joint Committee on Arts, Media, Communications, Culture and Sport met Wednesday to discuss regulation of online platforms and improving online safety, including calls for stricter age verification by adult sites.

Ofcom Issues Guidance on Age Check Placement for Adult Sites

U.K. media regulator Ofcom on Wednesday published its recommendations for where and how adult sites should deploy age checks as required for compliance with the Online Safety Act.

Orion Debuts 'Rabbit With Thrust and G-Spot Stimulation' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with Thrust Function and G-Spot Stimulation from its Sweet Smile line.

Glittering 2026 XBIZ Honors Celebrates Pleasure Industry

The 2026 XBIZ Honors, presented by Svakom and Kaotik Labs, lit up Avalon Hollywood on Sunday night, turning the iconic venue into a dazzling celebration of pleasure-industry excellence.

Show More