The adult novelty store, established in 1998 and online for eight years, has been on the receiving end of both a long-awaited makeover and an exciting mainstream marketing campaign.
“The new look is modern, frisky and fun,” owner Tim Serino said. “It reflects our belief that even the best sexual relationships can be enhanced through romantic play.”
The GigglesWorld re-launch also features enhanced search capabilities, detailed product descriptions and product recommendations.
Mainstream radio and television commercials have also been released to complement the website’s new look and promote the company’s three offline stores located in New York. Serino said he expects to continue the marketing campaign during the coming months in order to reach both local and national audiences.
“Customers can expect our merchandise and fast, friendly service to remain consistent despite these new changes,” Serino said. “As always, our first priority is to provide secure, easy access to inventive sexual products.”
For more information, visit GigglesWorld.com.