ASACP Releases Social Media Best Practices

LOS ANGELES — The ASACP has released its Best Practices for Social Media, developed as part of the organization’s efforts to help businesses maximize their ability to stop online child pornography and to help parents prevent their children from unknowingly viewing online age-restricted content.

According to Pew Internet Research, nearly three-quarters of online teens and young adults use social network sites.

“Since children’s use of social media network sites are continuing to increase and the adult industry continues to lead in the use of technology, it is important for ASACP to consistently update its Best Practices” stated ASACP CEO Joan Irvine. “Granted there are no perfect solutions, but ASACP’s Best Practices are the best tools available to protect children and your company. We encourage everyone, whether they are an ASACP member or not, to review them regularly online.”

The Best Practices can be viewed here.

In its Best Practices, the ASACP advises that all sexually explicit social media content postings, including text, video, audio, images or widgets enabling any software functionality, should indicate “Age-restricted” or “Sexually Explicit.”

Also, while directing people to age-restricted content or commerce on or from online social networks and mobile devices, ASACP advises that one ensure that all social media and mobile pages, from blogs, ads and ecommerce tools, to videos, fan pages, apps and widgets are labeled with the Restricted to Adults - RTA website label.

“As a result, if parents or guardians have activated one of the many parental filters including those in the Apple and Microsoft operating systems, minors will be blocked from access to and prevented from the ability to purchase age-restricted material and products,” Irvine said.

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