The company plans to kick off its new content with a scene featuring stars Wolf Hudson and Pierre Fitch.
“Our new content currently being filmed is very much in the vein of Cocky,” said Benny MoreCock, CockyBoys creative director.
"Our new mantra while filming is 'no pain, no gain' so literally we are asking the performers to really deliver on that statement and as is evident by the scene filmed in Montreal with Pierre and Wolf, they both delivered on that and then some.”
CockyBoys said its new direction in shooting style is focused more on the dominant and submissive dynamic, where each scene will feature one obviously cocky top and a willing bottom.
The company says CockyBoys is in the middle of putting together a DVD titled “No Pain, No Gain” as well.
CockyBoys will be launching the Pierre and Wolf scene on CockyBoys.com later this month.
Both Pierre Fitch and Wolf Hudson are nominated in the category of overall Fan Favorite Performer at the 2010 GAYVN Awards.
CockyBoys is also nominated in the Website of the Year category. Eight former and current CockyBoys are nominated at this year’s awards show in the performer categories including Pierre Fitch, Spencer Reed, Austin Wilde, Bobby Clarke, Jesse Santana, Jason Pitt, Cameron Adams and Wolf Hudson.