Kink.com Taps Performance PR for Brand Management

SAN FRANCISCO — Kink.com has tapped Performance Public Relations, a PR firm for the mainstream, lifestyle and alternative industries, to manage its brand messaging and ongoing public relations activities.

“Deep industry knowledge, mainstream business experience and proven delivery of results made Performance the ideal partner to help take our business to the next level," said John Sander, vice president for Kink.com. "We are very impressed with the firm's enthusiasm, creativity and commitment to our business.”

According to the company, Performance will work with Kink.com to create branding and messaging designed to further expose the company and penetrate markets and demographics that may have previously been unaware of the pleasure(s) and opportunities within the alternative sexual industry.

“Kink.com is an industry leader with a savvy and innovative leadership team that has had a profound impact on the way many adult-industry companies do business today," said Peter Nilsson, founder and president of Performance Public Relations. "We are excited to be aligned with Kink, as we work to further demystify alternative sexualities and bring (un)explored pleasure(s) to individuals worldwide.”

Performance has worked with blue chip companies in various industries, from wireless, high-tech, hospitality, automotive and professional sports to the adult world.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pineapple Support, Stripchat to Host 'Navigating Thoughts of Suicide' Support Group

Pineapple Support and Stripchat are hosting a free online support group to help performers deal with suicidal ideation.

Plaiir Names Cade Maddox as Lead of Creator Relations

Networking platform Plaiir has appointed Cade Maddox as its new lead of creator relations.

Go.cam Launches 'One-Line Integration' Verification Solution

Go.cam has introduced a one-line code integration for age verification.

XBIZ Amsterdam to Debut 'Behind the Lens' Screening Series

XBIZ is pleased to announce the debut of “Behind the Lens,” a new screening series presenting discussions with noted directors, taking place at the upcoming annual European conference, XBIZ Amsterdam.

'White Rabbit' Party Headed for XBIZ Amsterdam

XBIZ is pleased to announce the White Rabbit Party, an XBIZ Amsterdam special event set to take place Wednesday, Sept. 3.

2025 XBIZ Amsterdam Speaker Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Amsterdam 2025, the latest edition of Europe’s biggest adult industry conference, set to take place Sept. 2-5 at the Jakarta Hotel in Amsterdam.

Sara Jay, Dan Leal to Sponsor XBIZ Amsterdam Kick-Off Event

Sara Jay’s Wyde Syde Productions and Porno Dan Leal’s Market64 will co-sponsor the Bottoms Up Day Drinking kick-off event for XBIZ Amsterdam 2025 at Excalibur Café on Sept. 2, from 2-4 p.m. (CET).

AEBN Publishes Report on DP Trends

AEBN has published a report on DP and extreme penetration categories from its straight and gay theaters.

Free Speech Coalition Appoints Megan Stokes to Board of Directors

The Free Speech Coalition (FSC) announced today that it has appointed Megan Stokes to its Board of Directors.

FansRevenue Acquires DivaTraffic

FansRevenue has acquired web traffic service DivaTraffic.

Show More